The invention discloses a method and a
system for the automatic issue of network advertisements. The method is as follows: step 1, the page
layout content of a current
web page is analyzed to establish a characteristic vector of the current
web page; step 2, according to the characteristic vector, the correlation degree between the current
web page and each first issued advertisement is calculated, and the scoring of each first advertisement is carried out according to the correlation degree; step 3, according to a scoring value of each advertisement, a first advertisement is selected and issued on the current web page; step 4, when the
system jumps to a new web page from the current web page, a second issued advertisement is calculated for the new web page, and the selected first advertisement or second advertisement are issued on the new web page according to scores on the new web page of the selected first advertisement and the selected second advertisement. When a user browses information from network, the method can automatically issue related advertisements according to the current web page information and a user model; moreover, when a user skips between web pages, the method ensures that the advertisement can track the user to the new web page.