Network advertisement automatic delivery method and its system

Abstract

The invention discloses a method and a system for the automatic issue of network advertisements. The method is as follows: step 1, the page layout content of a current web page is analyzed to establish a characteristic vector of the current web page; step 2, according to the characteristic vector, the correlation degree between the current web page and each first issued advertisement is calculated, and the scoring of each first advertisement is carried out according to the correlation degree; step 3, according to a scoring value of each advertisement, a first advertisement is selected and issued on the current web page; step 4, when the system jumps to a new web page from the current web page, a second issued advertisement is calculated for the new web page, and the selected first advertisement or second advertisement are issued on the new web page according to scores on the new web page of the selected first advertisement and the selected second advertisement. When a user browses information from network, the method can automatically issue related advertisements according to the current web page information and a user model; moreover, when a user skips between web pages, the method ensures that the advertisement can track the user to the new web page.

Description

A method and system for automatically delivering network advertisements technical field The invention relates to computer application technology, in particular to a method and system for automatically placing network advertisements. Background technique With the rapid development of the Internet, online advertisements are becoming more and more popular, which appear in various websites and instant messaging tools in various ways such as text links, banners, and videos. Advertising revenue accounts for a large proportion of current Internet operators' revenue (according to 2006 statistics, accounting for 20% of revenue), and at the same time, online advertising also provides a platform for merchants to promote their own products. Compared with traditional media advertisements, online advertisements have strong advantages, such as wide coverage, autonomy, statistical accuracy, real-time adjustment, etc. The current methods of placing advertisements through the Internet and ...

AI Technical Summary

Problems solved by technology

The technical problem to be solved by the present invention is to provide a method and system for automatically placing online ad

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