System and method for evaluating effect of visual advertisement
An advertising effect and evaluation system technology, applied in the field of visual advertising effect evaluation system, can solve problems such as poor accuracy, lack of advertising design quality, and inability to grasp changes in human traffic.
Active Publication Date: 2015-02-18
TSINGHUA UNIV
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Problems solved by technology
First, the current flow of people is mainly obtained through visual estimation, which has poor accuracy and cannot grasp the changes in the flow of people in different periods; second, there is a lack of evaluation of the quality of advertising design
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[0038] The visual advertisement effect evaluation system and method proposed by the present invention are described in detail as follows in conjunction with the accompanying drawings and embodiments.
[0039] The invention proposes a visual advertising effect evaluation system based on image processing and computer vision methods for visual advertising. Use the camera to monitor the road section in front of the billboard, and make statistics on the traffic flow of the road section and the degree of attraction of the advertisement to pedestrians according to the collected video images, and finally obtain the evaluation parameters of the advertisement effect. The method of the present invention uses three parameters of pedestrian traffic, the proportion of pedestrians who stop to watch the advertisement and the time for pedestrians to watch the advertisement to provide evaluation and detection references for the visual advertisement effect.
[0040] The system of the present inv...
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The invention discloses a system and a method for evaluating an effect of a visual advertisement, which belong to the technical field of image processing and computer vision. The system comprises an acquisition module, a data processing module and an evaluation module, wherein the acquisition module is used for acquiring video images of pedestrians who pass through a billboard to be evaluated in a set range and background images in a set range in real time according to a set acquisition frequency; the data processing module is used for processing the video images which are acquired by the acquisition module according to a computer vision method and an image processing method so as to acquire data of volume, watching ratios and watching time of the pedestrians who pass through the billboard to be evaluated and sending the data to the evaluation module; and the evaluation module is used for evaluating the arranged position, the appropriateness and the content attractiveness of an advertisement to be evaluated according to the data of the volume, the watching ratios and the watching time of the pedestrians. By the method and the system, the effect of the visual advertisement can be effectively evaluated, and advantages and disadvantages of the advertisement can also be evaluated; and the system and the method are high in evaluation precision.
Description
technical field [0001] The invention relates to the technical fields of image processing and computer vision, in particular to a visual advertisement effect evaluation system and method. Background technique [0002] In a modern society where business is highly developed and business competition is increasingly fierce, manufacturers urgently need to understand the effect of advertising. There are various forms of existing advertisements, which are mainly divided into media advertisements and non-media advertisements. Media advertisements refer to advertisements that disseminate information through the media, such as TV advertisements, newspaper and magazine advertisements, online advertisements, etc.; non-media advertisements refer to the forms of advertising media that directly face the audience, such as billboards, print poster advertisements, purchases in shopping malls, etc. Click on posters, etc. The effect of media advertisements can be evaluated mainly by the influe...
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IPC IPC(8): G06Q30/02G06K9/00G06K9/62
Inventor 李亚利王生进方驰丁晓青
Owner TSINGHUA UNIV