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Price formation in location-based advertising networks

An advertising and price technology, applied in data processing applications, instruments, calculations, etc., can solve problems such as the inability to set advertising fees

Inactive Publication Date: 2012-07-11
POYNT CORP
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, known location-based advertising systems fail to set advertising rates based on the likelihood of success of a purchased advertisement

Method used

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  • Price formation in location-based advertising networks
  • Price formation in location-based advertising networks
  • Price formation in location-based advertising networks

Examples

Experimental program
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Embodiment Construction

[0049] According to a preferred embodiment of the present invention, a method and apparatus for providing location-based advertising are disclosed. On behalf of the advertiser, the location-based advertisement is provided to the electronic communication device through the communication network. Advertisements can have relevant geographic locations.

[0050] definition. As used in this specification and the appended claims, unless the context requires otherwise, the following terms shall have the meaning indicated.

[0051] "Geographical location" refers to a single defined point in a 1-, 2-, or 3-dimensional space. "One-dimensional space" can be along a straight line or a curve, such as a railway line or a highway. The "2-dimensional space" may be within a flat surface or a curved surface, such as all or part of the earth's surface. A "3-dimensional space" may be within a volume, such as a volume extending above and / or below the surface of the earth. Exemplary volumes include ...

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PUM

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Abstract

A method of providing a location-based advertisement is provided. The advertisement is provided to an electronic communications device, over a communications network, on behalf of an advertiser. The method includes calculating an adjusted price to be charged to the advertiser for the advertisement using at least a geographic location associated with the advertisement, a distance of the electronic communications device from the geographic location and optionally a bid price associated with the geographic location. The method also includes delivering the advertisement over the communications network to the electronic communications device. A system for providing such advertisements, as well as a computer-readable storage medium with instructions, in the form of software, to perform the method or implement the system are also provided.

Description

[0001] Cross references to related applications [0002] This application claims the priority of US Provisional Patent No. 61 / 423,450 entitled "Price Formation in Location-Based Advertising Networks" filed on December 15, 2010, all of which The content is incorporated by reference for all purposes. Technical field [0003] The present invention relates to a location-based advertising system, and more particularly to a system for automatically delivering such advertisements and calculating prices for the delivered advertisements. Background technique [0004] It is well known to select advertisements to be delivered to the mobile communication device based on the location of the mobile communication device. Such advertising is called "location-based advertising" (LBA). For example, when the user is within a predetermined distance of a coffee shop, the location-based advertising system may display an advertisement for the coffee shop. In some cases, other factors are also used to s...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/08G06Q30/0261G06Q30/0241G06Q30/02
Inventor 亚历山大·齐夫科维奇马文·伊热尔曼
Owner POYNT CORP