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Deriving market intelligence from social content

A technology of intelligence and equipment, applied in marketing and other directions, can solve complex, time-consuming, dependent collection and analysis problems, etc.

Inactive Publication Date: 2013-06-19
IBM CORP
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

These schemes often prove complex and time-consuming, relying on the collection and analysis of data involving human expertise

Method used

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  • Deriving market intelligence from social content
  • Deriving market intelligence from social content
  • Deriving market intelligence from social content

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Embodiment Construction

[0010] It will be readily appreciated that the components of the embodiments of the invention generally described and illustrated in the drawings herein may be arranged and designed in various configurations in addition to the described exemplary embodiments. Accordingly, the following more detailed description of the embodiments of the invention, which are represented in the accompanying drawings, is not intended to limit the scope of embodiments of the invention, but represents only exemplary embodiments of the invention.

[0011] Reference throughout this specification to "one embodiment" or "an embodiment" (or similar words) means that a particular feature, structure, or characteristic described in connection with the embodiment is included in at least one embodiment of the present invention. Thus, appearances of the words "in one embodiment" or "in an embodiment" or similar words in various places throughout the specification are not necessarily all referring to the same e...

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Abstract

Methods and arrangements for deriving market intelligence. Guidelines for deriving mercantile intelligence are input, and social content data is mined. A map is generated which reconciles the social content data with the guidelines, and elements related to mercantile intelligence are extracted from the map. A mercantile intelligence report is output.

Description

Background technique [0001] Typically, manufacturers invest significant amounts of money and other resources in obtaining valuable marketing information such as consumer needs and expectations, product satisfaction, market threats, market trends and forecasts, and numerous other types of information. In gathering and analyzing this information, conventional approaches employ raw data such as sales and other information available, for example, from customer feedback forms. These schemes often prove complex and time-consuming, relying on the collection and analysis of data involving human expertise. Contents of the invention [0002] In summary, one aspect of the present invention provides a method comprising: inputting criteria for obtaining business intelligence; mining social content data; generating a map that aligns social content data with said criteria; extracting business intelligence from the map related elements; and output business intelligence reports. [0003] A...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/02
Inventor M·K·切图帕拉姆比尔K·坎纳G·T·J·苏舍尔
Owner IBM CORP