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A method and device for pushing information

A technology of information push and waiting to be pushed, applied in the direction of market forecasting, special data processing applications, instruments, etc., can solve the problem of not fully considering the pertinence of information push, and achieve the effect of improving efficiency

Active Publication Date: 2017-07-25
BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, information on the Internet (such as commodity push information) has various attributes, such as commodity information in e-commerce, and some of the attributes of these commodity information belong to the information of the commodity itself, such as name, texture, color, function, price, etc. , and some attributes are related to the provider of the product, such as the manufacturer, warranty time, delivery range, etc., and some other attributes are related to sales, such as the number of times viewed on an e-commerce website in a certain period of time , the number of favorites, the number of purchases, and the number of times the price has been modified by merchants, etc., but the existing information push technology does not fully consider the attributes of information in the Internet for the pertinence of information push

Method used

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  • A method and device for pushing information
  • A method and device for pushing information
  • A method and device for pushing information

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0028] The information push method provided by the embodiment of the present invention can implement information push to the client through the server. The server includes but is not limited to an e-commerce website server, and the information pushed includes but is not limited to product information, advertisement information, and news information. figure 1 It is a flow chart of the information push method described in this embodiment, such as figure 1 As shown, the information push method described in this embodiment includes:

[0029] S101. Obtain an interactive topic related to an attribute of the information to be pushed.

[0030] The attributes of the information to be pushed include various types, including but not limited to the attributes of the information itself, and may also include attributes assigned to the information by the client or the server. For example, commodity information in e-commerce, some of the attributes of these commodity information belong to t...

Embodiment 2

[0045] Compared with Embodiment 1, the technical solution described in this embodiment mainly provides a specific implementation method for obtaining interactive topics related to the attributes of the information to be pushed, figure 2 It is a flow chart of the information push method described in this embodiment, such as figure 2 As shown, the information push method described in this embodiment includes:

[0046] S201. Send an interactive topic questionnaire for acquiring the interactive topic related to the attribute of the information to be pushed to the client.

[0047] The server sends to the client an interactive topic questionnaire for obtaining the interactive topic related to the attribute of the information to be pushed. The interactive topic questionnaire can be in various forms, including but not limited to multiple-choice questions, judgment questions, and questions in the form of voting, etc. form. For example, the server sends to the client an interactive ...

Embodiment 3

[0059] image 3 is a structural block diagram of the information push device described in this embodiment, as image 3 As shown, the information push device described in this embodiment includes:

[0060] The interactive topic acquiring unit 301 is configured to acquire an interactive topic related to an attribute of the information to be pushed.

[0061] A presentation file obtaining unit 302, configured to obtain a presentation file including the interactive topic.

[0062] A presentation file sending unit 303, configured to send the presentation file to the client.

[0063] The response information receiving unit 304 is configured to receive the response information for the presentation file returned by the client.

[0064] The information to be pushed display unit 305 is configured to select and display information from the information to be pushed according to the response information.

[0065] Further, the interactive topic acquisition unit 301 is specifically config...

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PUM

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Abstract

The invention discloses an information push method and device. The method includes: acquiring an interaction subject related to the attribute of information to be pushed, acquiring a presentation file comprising the interaction subject, transmitting the presentation file to a client, receiving response information which is returned by the client and which corresponds to the presentation file; selecting and displaying information from the information to be pushed according to the response information. According to the technical scheme, through the use of the method and device, information pushing can be more targeted so that the information can be pushed more efficiently.

Description

technical field [0001] The present invention relates to the field of computer application technology, in particular to an information push method and device. Background technique [0002] With the rapid increase of the amount of Internet information and Internet users, the function of the Internet as an information channel is becoming more and more obvious. The Internet ranks first as the source of information for Internet users. Information push service is a new type of service based on the development of push technology. In order to improve the efficiency of information push, it is necessary to push information in a targeted manner. [0003] The existing information push technology mainly actively provides users with the information they may need by analyzing historical information such as user personality and usage habits. Take "Dangdang" as an example. "Dangdang" will record the user's query information, and regularly send relevant book information according to the user...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F17/30G06Q30/02
CPCG06F16/9535G06Q30/0203
Inventor 侯会满
Owner BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD