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Data processing method and device

A data processing device and data processing technology, applied in the Internet field, can solve problems such as low accuracy, and achieve the effect of improving the accuracy of results

Active Publication Date: 2017-11-21
BEIJING GRIDSUM TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The main purpose of the present invention is to provide a data processing method and device to solve the problem of low accuracy in the detection results of users buying members in order to skip the multimedia files inserted in the video in the related art

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Embodiment Construction

[0021] It should be noted that, in the case of no conflict, the embodiments in the present application and the features in the embodiments can be combined with each other. The present invention will be described in detail below with reference to the accompanying drawings and examples.

[0022] In order to enable those skilled in the art to better understand the solution of the present application, the technical solution in the embodiment of the application will be clearly and completely described below in conjunction with the accompanying drawings in the embodiment of the application. Obviously, the described embodiment is only It is an embodiment of a part of the application, but not all of the embodiments. Based on the embodiments in this application, all other embodiments obtained by persons of ordinary skill in the art without creative efforts shall fall within the scope of protection of this application.

[0023] It should be noted that the terms "first" and "second" in ...

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Abstract

The invention discloses a data processing method and device. The data processing method comprises the following steps: acquiring a uniform resource locater for accessing a first web page, wherein the first web page is a web page for executing a designated operation; judging whether a second web page is a video playing web page based on the uniform resource locater; if the second web page is judged to be a video playing web page, judging whether the second web page is playing a multimedia file inserted into the video when redirecting the second web page to the first web page; and if the second web page is judged to play the multimedia file inserted into the video when redirecting the second web page to the first web page, obtaining a first preset result; if the second web page is not judged to play the multimedia file inserted into the video when redirecting the second web page to the first web page, obtaining a second preset result. The data processing method and device solve the problem that the result of detecting, with correlative technologies, the user purchasing for a membership in order to skip the multimedia file inserted in the video is low in accuracy.

Description

technical field [0001] The present invention relates to the field of the Internet, in particular to a data processing method and device. Background technique [0002] In videos, multimedia files, such as advertisements, are usually inserted. When watching a video, there is usually an advertisement at the beginning of the video. Ordinary users cannot skip the advertisement, but for paid membership users, they can directly skip the advertisement. Therefore, some users will purchase memberships in order to skip the advertisement. By counting the proportion of users who purchase memberships in order to skip advertisements, video providers can be guided to optimize the advertisements played in videos to increase the membership purchase rate. The existing solution obtains whether the URL of the page source is a video playback page by embedding a code on the membership purchase page. If it is a video playback page, it is considered that the user purchases a membership because he d...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04N21/254H04N21/478H04N21/858
CPCH04N21/2542H04N21/47815H04N21/4782H04N21/8586
Inventor 王晓涛
Owner BEIJING GRIDSUM TECH CO LTD