Advertising information processing method, advertising service server and system
An information processing method and server technology, applied in the advertising business server and system, and in the field of advertising information processing, can solve problems such as difficulty in promotion
Active Publication Date: 2019-06-21
北京大唐智能卡技术有限公司
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[0006] This method also has the disadvantage that the user group can only be aimed at smartphone users, and users need to pre-install the corresponding mobile application programs. The above method has the disadvantage of being difficult to promote
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[0031] Hereinafter, the present invention will be described in detail with reference to the drawings and in conjunction with the embodiments. It should be noted that the embodiments in the application and the features in the embodiments can be combined with each other if there is no conflict.
[0032] figure 1 Shown is the flowchart of the advertising information processing method, including the following steps:
[0033] The advertisement service server stores the base station address, mobile terminal user personal information, business name, advertisement content, and advertisement display mode correspondence table; the advertisement service server stores the base station cell location and base station address; where the base station cell location refers to the base station cell LAI( Localtion Area Identification).
[0034] LAI includes mobile country code (MCC), mobile network number (MNC), and location area code (LAC). The location area code (LAC) is mainly used here.
[0035] St...
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The invention provides an advertising information processing method, an advertising business server and a system. The method comprises steps as follows: the advertising business server acquires position update information of a mobile terminal, then acquires corresponding advertising content and a corresponding advertising display mode according to the current position of the mobile terminal and personal information of a mobile terminal user, packages the advertising content and the advertising display mode and sends the packaged advertising content and the packaged advertising display mode to the mobile terminal; the mobile terminal displays the advertising content to the mobile terminal user according to the advertising display mode acquired through analysis; the mobile terminal user performs purchase after receiving the advertising content; the advertising business server acquires the purchasing behavior degree of the mobile terminal user regularly for each advertiser, and if the purchasing behavior degree of the mobile terminal user is smaller than a preset value, the advertising business server prompts the mobile terminal user to input a target product. Position-based personalized information push is realized, the method can be realized on common terminals and smartphone terminals, and display modes are diversified.
Description
Technical field [0001] The invention belongs to the field of information control, and in particular relates to an advertisement information processing method, an advertisement service server and a system. Background technique [0002] With the increase in the popularity of global informatization, the mobile Internet has become an important part of people's daily life, and the increasing popularity of mobile phones has greatly expanded the channels through which people receive information. [0003] The general method of using mobile phones to push advertisements is to send ordinary short messages to users through the advertising service server, and users can learn the content of advertisements by reading the content of ordinary short messages. [0004] The above methods have the disadvantages of troublesome user operation and poor user perception, and they cannot combine the user's location information to achieve accurate advertising and marketing. [0005] The newer method now is to c...
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IPC IPC(8): G06Q30/02H04W4/02H04W4/14
Inventor 王启泽石春光郑辉
Owner 北京大唐智能卡技术有限公司