Advertising information processing method, advertising business server and system
An information processing method and server technology are applied in the fields of advertising information processing, advertising service servers and systems, and can solve problems such as difficulty in promotion.
Active Publication Date: 2015-04-01
北京大唐智能卡技术有限公司
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[0006] This method also has the disadvantage that the user group can only be aimed at smartphone users, and users need to pre-install the corresponding mobile application programs. The above method has the disadvantage of being difficult to promote
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[0031] Hereinafter, the present invention will be described in detail with reference to the drawings and examples. It should be noted that, in the case of no conflict, the embodiments in the present application and the features in the embodiments can be combined with each other.
[0032] figure 1 Shown is a flow chart of the advertising information processing method, including the following steps:
[0033] The advertising service server stores the base station address, the personal information of the mobile terminal user, the business name, the content of the advertisement and the corresponding relationship table of the advertisement display mode; the advertisement service server stores the location of the base station cell and the address of the base station; wherein, the location of the base station cell refers to the base station cell LAI( Localtion Area Identification location area identification code).
[0034] LAI includes Mobile Country Code (MCC), Mobile Network Numb...
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The invention provides an advertising information processing method, an advertising business server and a system. The method comprises steps as follows: the advertising business server acquires position update information of a mobile terminal, then acquires corresponding advertising content and a corresponding advertising display mode according to the current position of the mobile terminal and personal information of a mobile terminal user, packages the advertising content and the advertising display mode and sends the packaged advertising content and the packaged advertising display mode to the mobile terminal; the mobile terminal displays the advertising content to the mobile terminal user according to the advertising display mode acquired through analysis; the mobile terminal user performs purchase after receiving the advertising content; the advertising business server acquires the purchasing behavior degree of the mobile terminal user regularly for each advertiser, and if the purchasing behavior degree of the mobile terminal user is smaller than a preset value, the advertising business server prompts the mobile terminal user to input a target product. Position-based personalized information push is realized, the method can be realized on common terminals and smartphone terminals, and display modes are diversified.
Description
technical field [0001] The invention belongs to the field of information control, and in particular relates to an advertisement information processing method, an advertisement service server and a system. Background technique [0002] With the increasing popularity of global informatization, the mobile Internet has become an inseparable part of people's daily life, and the increasing popularity of mobile phones has greatly expanded the channels for people to receive information. [0003] A general method for implementing advertisement push by using a mobile phone is to send a common short message to a user through the advertising service server, and the user learns the advertisement content by reading the content of the common short message. [0004] The above methods have the disadvantages of cumbersome user operations and poor user perception, and cannot combine the user's location information to achieve accurate advertising marketing. [0005] A relatively new method is ...
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IPC IPC(8): G06Q30/02H04W4/02H04W4/14
Inventor 王启泽石春光郑辉
Owner 北京大唐智能卡技术有限公司