Online marketing method providing consumption decision through live scene and real time interaction
A real-time interaction and decision-making technology, applied in marketing and other directions, can solve problems such as information and status asymmetry, consumer experience criticism, magnified consumption blindness, randomness, etc., to achieve the effect of meeting query needs
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Problems solved by technology
However, advertising-style product introductions and post-consumption evaluations are asymmetrical in information and status compared to consumers who passively accept these; single-line communication with merchant customer service personnel makes consumers in an isolated state in the decision-making process; merchants The bold promise of return and exchange further magnifies the blindness and randomness of consumption, making bubbles and traps coexist in fashionable online shopping. At the same time, the consumption experience that should be enjoyed is also criticized by both buyers and sellers.
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[0009] specific implementation plan
[0010] Specific embodiments of the present invention:
[0011] 1. Merchants use the scene technology that is increasingly mature and widely used in animation and game software on the website to establish simulated stores and scene locations in various regions picture Or sand table, merchants can base on the status quo of software development and their own economic strength, the scene can be a simple electronic flat ground picture Or a 3D real-scene sand table or even a panoramic map constructed by holographic scene technology. picture , using different color values to mark the number of visitors, attention and transaction amount, so that consumers can intuitively understand real-time information;
[0012] 2. In subdivided scenarios, merchants capture visitor information to form dynamic electronic tags and reflect them in the scene. Consumers who voluntarily label themselves can choose their own image in the scene. The image can be a ca...
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The invention discloses an online marketing method providing consumption decision through live scene and real time interaction. According to the invention, online sellers utilize an interactive scene mode to display real time customer flow condition in a shop. Needs for immediate comment, communication and decision making among customers are met through opening a communication platform of the seller. By setting an internal data classification query system of items and by replacing a part of item images with 3D real-scene videos, the customers can inquire internal information of the items actively based on needs. By setting a supplier communication platform, internal data of items is enriched and becomes accessible. Therefore, the online sellers can utilize current network and communication technology for creating an interactive and experience share environment in a consumption process for the customers and helping the customers make subjective consumption decisions.
Description
technical field [0001] An online marketing method that uses interactive scene maps or online electronic sand tables to help consumers make pre-consumption decisions and improve online shopping experience through real-time interaction between consumers and multiple parties. Background technique [0002] Online shopping has become a major way for consumers to shop in today's rapidly developing information society, and the market share of online shopping is gradually increasing. But while online shopping is convenient and fast, there are also many hidden risks and hidden dangers behind it. When it comes to the sale of physical goods, various online merchants have introduced pictures and tables with similar content, including videos to introduce the same or similar products, and have also accumulated some comments after purchase and use, and set up customer service personnel to receive inquiries. However, advertising-style product introductions and post-consumption evaluations ...
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IPC IPC(8): G06Q30/02
Inventor 李宗瀚李东彤