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Media player and media playing method

A media player, media file technology, applied in image communication, selective content distribution, electrical components, etc., can solve the problems that e-commerce merchants cannot afford, advertising broadcast effects are not helpful, and screen advertising broadcast costs are high.

Active Publication Date: 2019-07-16
北京图音数码科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

This method, on the one hand, will cause the general e-commerce merchants to be unaffordable due to the high production and broadcasting costs of screen advertisements; Effective information collection does not help

Method used

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  • Media player and media playing method

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0029] see figure 1 ,Should figure 1 The internal structure of the media player in the prior art is shown; the media player in the prior art generally mainly includes two parts: a playback control unit P and a storage unit S. The storage unit S is provided with two partitions, one is the media file partition S01, and the other is the playback control file partition S02. When in use, the playback control unit P reads the playback control file from the playback control file partition S02 of the storage unit S, and obtains various preset playback control parameters therefrom, such as: the playback sequence, interval, etc. of the media files, and then Then, according to these play control parameters, one or more media files stored in the media file partition S01 are played.

[0030] As mentioned earlier, if there is a two-dimensional barcode in the content of the media file played by the above-mentioned media player, when using this prior art media player to play the media file,...

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PUM

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Abstract

The present invention provides a media player and a media playing method. The media player comprises a storage unit, a playing control unit, and a two-dimensional bar code processing unit. The media playing method comprises a step of playing a media file according to the control parameter configured in a playing control file, a step of finding the identification information corresponding to a media file in a media data record and the Internet link information corresponding to the identification information, a step of encoding the Internet link information as first two-dimensional bar code data, and generating a corresponding first two-dimensional bar code image, and a step of displaying a media file and displaying the first two-dimensional bar code image. According to the method, the two-dimensional bar code encoded with the Internet link information can be dynamically generated in real time in playing the media file, thus media file and two-dimensional bar code image content can be manufactured separately. The binding of the media file content and the two-dimensional bar code image content is not needed.

Description

technical field [0001] The invention relates to media processing technology, in particular to a media player and a media playing method. Background technique [0002] Playing media files, for example: playing advertising media files is an important way for merchants to promote their products and services to consumers and to establish contact with consumers. With the fierce competition in the market, merchants pay more and more attention to the placement of advertisements. [0003] The ultimate purpose of advertising is to provide products or services to consumers. However, it is extremely difficult for merchants and advertisers to find real consumers from the crowd and accurately push advertisements to them. Therefore, media advertisers often adopt a large-scale delivery method, trying to push advertisements to every corner. [0004] In daily life, various media advertisements can be seen everywhere on large outdoor advertising screens or small indoor advertising screens;...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04N21/431H04N21/435H04N21/854
Inventor 李庆成鹿毅忠
Owner 北京图音数码科技有限公司
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