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Method, device and system for TV shopping

A TV shopping and TV technology, applied in the field of electronic information, can solve the problems of increasing user communication costs, high operating costs, and closed ecological chain.

Inactive Publication Date: 2017-03-08
ZTE CORP
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0011] 1. The existing system video and advertising product content are separated, and the advertising content will interfere with TV video playback. When selecting products, you need to pause the video you are watching, and the user experience is poor.
[0012] 2. The existing system is based on a special TV shopping application. In the current form of computer Internet shopping is very hot, the possibility of users actively shopping on TV is low, the ability to monetize advertisements is seriously insufficient, and the market prospect is limited
[0013] 3. The existing system uses the remote control to select products or pay, and the user experience is poor; through telephone communication and offline payment, the cost of user communication is increased and the payment process is prolonged
[0014] 4. The existing system needs to maintain an independent shopping mall. The system complexity is high and the operating cost is high. It has not been integrated with the current mainstream malls and the ecological chain is closed.

Method used

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  • Method, device and system for TV shopping
  • Method, device and system for TV shopping
  • Method, device and system for TV shopping

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0184] Embodiment 1 of a TV shopping system provided by the present invention includes: a TV shopping device 1-01, an advertisement server 1-02, an OTT server 1-03, an OTT set-top box 1-04, a TV 1-05, and a second screen interactive Server 1-06, third-party shopping server 1-07.

[0185] The TV shopping device 1-01, such as Figure 3-1 As shown, it includes: advertising interface module 1-01-01, third-party mall module 1-01-02, user module 1-01-03, payment module 1-01-04, Internet TV module 1-01-05, Two-screen interactive module 1-01-06.

[0186] The advertising interface module 1-01-01, such as Figure 3-2 As shown, commodity information can be provided to the advertisement server, including: commodity basic information interface unit 1-01-01-01, used to provide commodity basic information to the advertisement server; commodity display interface unit 1-01-01-02, used to To provide the advertisement server with a product display access address and display flow; the product ...

Embodiment 2

[0216] Such as Figure 4 As shown, it is Embodiment 2 of a kind of TV shopping system provided by the present invention, comprising: OTT server 2-01, advertisement server 2-02, OTT set-top box 2-03, TV 2-04, second screen 2-05, Third Party Shopping Server 2-06.

[0217] The OTT server 2-01, such as Pic 4-1 As shown, it includes: advertising interface module 2-01-01, third-party mall module 2-01-02, user module 2-01-03, payment module 2-01-04, control module 2-01-05, and playback module 2-01-06, the second screen interactive module 2-01-07.

[0218] The advertising interface module 2-01-01, such as Figure 4-2 As shown, commodity information can be provided to the advertisement server, including: commodity basic information interface unit 2-01-01-01, used to provide commodity basic information to the advertisement server; commodity display interface unit 2-01-01-02, used to To provide the advertisement server with a product display access address and display flow; the prod...

Embodiment 3

[0245] Such as Figure 5 Shown is Embodiment 3 of a kind of TV shopping system provided by the present invention, comprising: TV shopping device 3-01, OTT server 3-02, OTT set-top box 3-03, TV 3-04, second screen 3-05 , Third-party shopping server 3-06.

[0246] The TV shopping device 3-01, such as Figure 5-1 As shown, it includes: third-party mall module 3-01-01, user module 3-01-02, payment module 3-01-03, OTT server interface module 3-01-04, second screen interaction module 3-01- 05.

[0247] The third-party mall module 3-01-01, such as Figure 5-2 As shown, it is used to connect with the third-party shopping server, including: login and logout unit 3-01-01-01, used for logging in and logging out of the third-party shopping server; payment and settlement unit 3-01-01-02, used for connecting with the Three-party shopping server payment and settlement; Commodity information acquisition unit 3-01-01-03, used for interacting with the third-party shopping server to obtain c...

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PUM

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Abstract

The invention proposes a method, device and system for TV shopping, and relates to the technical field of electronic information. The method comprises the steps of providing commodity advertisement information on a television set through a set-top box; receiving a commodity payment operation which is sent by a user through at least one of the following manners: the set-top box, a second screen interactive server, and a third-party shopping server; and completing commodity ordering according to the commodity payment operation. The method for the TV shopping provided by the invention supports to establish a connection between a commodity sales party and a television screen; supports to directly realize an advertisement as a commodity for sales through the television screen; and supports to establish an association relationship between television video contents and the commodity on content presentation.

Description

technical field [0001] The invention relates to the technical field of electronic information, in particular to a TV shopping method, device and system. Background technique [0002] The TV shopping industry is booming along with the development of the electronic information industry, especially with the promotion of digital TV, millions of households have set-top boxes and a large number of fixed users. The way of TV shopping has also gradually developed into a shopping system similar to computer Internet shopping from traditional TV shopping advertising sales and telephone purchases. [0003] The existing TV shopping system is mainly divided into the following three types: [0004] (1) Video advertisement, offline operation [0005] The TV shopping system is to promote merchandise through TV during program intervals (or use a special channel), and provide sales telephone numbers at the same time. Customers complete the order of goods by using the phone, and the payment ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/478H04N21/254H04N21/2543G06Q30/02G06Q30/06
CPCG06Q30/0253G06Q30/0255G06Q30/0641H04N21/2542H04N21/2543H04N21/47815H04N21/478
Inventor 万邦睿左杨眉
Owner ZTE CORP
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