Advertisement putting method in programs and advertisement putting device thereof

A technology for advertising and programs, applied in the field of information processing, can solve the problems of not being able to consider the target group of sponsors, not being able to achieve the effect of sponsors, and having no products or methods, so as to achieve the effect of improving the effect of advertising promotion

Inactive Publication Date: 2017-03-15
TVM BEIJING TECH
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] However, these recommendation methods are often universal, that is, no matter what type of users are advertising to them, they cannot consider the sponsor's target group, and often cannot achieve the desired effect of the sponsor. At present, there is no solution to these problems. The product or method in which the problem arises

Method used

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  • Advertisement putting method in programs and advertisement putting device thereof
  • Advertisement putting method in programs and advertisement putting device thereof
  • Advertisement putting method in programs and advertisement putting device thereof

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Embodiment Construction

[0057] The present invention will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the present invention, but not to limit the present invention. In addition, it should be noted that, for the convenience of description, only some structures related to the present invention are shown in the drawings but not all structures.

[0058] Before discussing the exemplary embodiments in more detail, it should be mentioned that some exemplary embodiments are described as processes or methods depicted as flowcharts. Although the steps in the flowcharts are described as sequential processing, many of the steps may be performed in parallel, concurrently, or simultaneously. Furthermore, the order of the steps may be rearranged, the process may be terminated when its operations are complete, but may also have other steps not included in the figures....

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Abstract

The invention relates to an advertisement putting method in programs and an advertisement putting device thereof. The method comprises the steps that the number of interactive users participating in each program in a channel is acquired; the number of the interactive users participating in each program in the channel is ordered according to the size of the number and the order result is obtained; and the putting programs of which the number of the interactive users is within the preset order range are determined according to the order result so as to put the advertisement to each putting program. The beneficial effects of the advertisement putting method in the programs and the advertisement putting device thereof are that the qualitative overall arrangement can be performed from the aspect of the number through combination of the interactive users participating in the program interaction so that the advertisement can be more reasonably putted to each concrete program, an advertisement platform can optimize the advertisement resource according to the number of the interactive users, the fixed total amount without reasonable arrangement of the current advertisement putting mode can be solved, advertisement putting can be performed according to the number of the interactive users or the popularity degree of the programs and thus the putting advertisement can be more effectively popularized.

Description

technical field [0001] The embodiments of the present invention relate to the technical field of information processing, and in particular, to a method and device for placing advertisements in a program. Background technique [0002] In order to increase the popularity of brands or products, merchants or manufacturers often push advertisements to viewers and users through various channels. The general way of pushing or placing advertisements is that manufacturers provide sponsorship to some TV stations, software, and various platforms. Advertisements are added to other specific channels and broadcast at a specific time, or are introduced on the software opening interface, or various platforms forcefully push advertisements to users, etc. [0003] Generally speaking, for the same advertising platform, the advertisements produced by different sponsors will be launched at a specific time without any difference, regardless of the current number of user groups, user group persona...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0251G06Q30/0255G06Q30/0277
Inventor 章杰
Owner TVM BEIJING TECH
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