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Method and device for recommending relevant search data based on user operation behavior

A related search and data search technology, applied in the field of search engines, can solve problems such as limited results, poor correlation between search terms and related search results, and high requirements for search text relevance, and achieve the effect of strong semantic correlation

Inactive Publication Date: 2017-04-19
ALIBABA (CHINA) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] 1. The results of related searches have high requirements for the relevance of the search text, so related searches only stay in the category of text related or similar, resulting in limited results of related searches
[0006] 2. Lower requirements for semantic relevance, therefore, make search terms less relevant to relevant search results

Method used

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  • Method and device for recommending relevant search data based on user operation behavior
  • Method and device for recommending relevant search data based on user operation behavior
  • Method and device for recommending relevant search data based on user operation behavior

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Embodiment Construction

[0069] In the following description, numerous specific details are set forth in order to provide a thorough understanding of the present invention. However, the present invention can be implemented in many other ways different from those described here, and those skilled in the art can make similar extensions without violating the connotation of the present invention, so the present invention is not limited by the specific implementations disclosed below.

[0070] In order to better understand the technical content of the present invention, the search data is used as query words below, and the operation data is related network resources or click data obtained corresponding to the user's click behavior; the user operation behavior is the user click Behavior, as an example to illustrate the invention.

[0071] It should be noted that the user operation behavior in the present invention is not limited to the user's click behavior, and may also be tapping a button, sliding the scr...

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Abstract

The invention discloses a method for recommending relevant search data based on a user operation behavior. The method includes: acquiring operation data corresponding to a user operation behavior according to search data; generating an association probability graph between the search data and the operation data according to the search data and the operation data; generating semantic codes of the search data and the operation data according to the association probability graph; and recommending search data associated with the search data according to the association probability graph and the semantic codes. The search data and the operation data have high semantic, and then the associated search data content close to the search data can be searched. The invention also provides a relevant search device based on the user operation behavior.

Description

technical field [0001] The present invention relates to the technical field of search engines, in particular to a method and device for recommending relevant search data based on user operation behaviors. Background technique [0002] With the development of the Internet and the rapid expansion of information, people rely more and more on search engines. When the search results are good due to the inappropriate choice of search terms, you can get inspiration by referring to the information of other related searches. [0003] Related searches are search terms selected by users who have similar search needs to the current search term. According to the popularity of these search terms and their relevance to the currently selected search term, these highly relevant search terms are selected The search term is displayed on the search results page of the search engine. Usually, relevant search content related to the current search term is arranged on the left and bottom of the s...

Claims

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Application Information

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IPC IPC(8): G06F17/30
CPCG06F16/9535
Inventor 邹敏魏博李力行魏强齐志兵尹玉宗姚键顾思斌潘柏宇王冀
Owner ALIBABA (CHINA) CO LTD
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