Information push method and device

Abstract

The invention discloses an information push method and device. The method comprises that a first request from a target account is obtained, and the first request asks for an information push parameter of the target account; the information push parameter corresponding to the target account is determined, the information push parameter is determined on the basis of historical information of the target account, and the historical information represents virtual resource exchange events executed by the target account in a historical period; and the information push parameter is sent to the target account. The technical problem that the information push efficiency is low is solved.

Description

technical field [0001] The present invention relates to the field of information processing, in particular to an information push method and device. Background technique [0002] In the prior art, when the server pushes information to the terminal, the user may not be familiar with the status of the industry. When setting the push activity plan, it will be very slow to obtain the push information, and the user cannot conveniently set the push information, resulting in The program of activities is less efficient. For example, in the O2O field in China, merchants in various industries will use online marketing tools for marketing activities. However, different marketing activities will have different settings. For example, the catering industry has become an important part of the O2O field. In the catering industry At present, the number of stores opened in the catering market has increased sharply, resulting in serious homogeneity of stores in the catering market, and fierce...

AI Technical Summary

Problems solved by technology

[0004] Embodiments of the present invention provide a method and device for pushing information, so as to at least solve the technical problem of low efficiency in obtaining pushed information

Images