Competitive product market simulation system

A technology for simulating systems and products, which is applied in the field of market simulation systems for competitive products, and can solve problems such as price adjustment of competitive products that are not considered

Inactive Publication Date: 2017-10-24
上海战择信息科技有限公司
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  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0003] The technical problem to be solved by the present invention is to provide a market simulation system for competitive products in order to overcome the defect that the market simulation system adjusts the price of the target product to reset the price without considering the price adjustment of competing products in the prior art

Method used

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  • Competitive product market simulation system
  • Competitive product market simulation system

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Embodiment Construction

[0031] The present invention is further illustrated below by means of examples, but the present invention is not limited to the scope of the examples.

[0032] Such as figure 1 As shown, the market simulation system for competitive products in this embodiment includes: an input port 1 , a price adjustment node and an output port 2 .

[0033] Input port 1 is used to input the input product array and willingness to pay (WTP) matrix for a set of products. The group of products includes a focus product and a plurality of competitive products that compete with the focus product. The input port can be used to read input data from an ASCII file or URL location, and can be configured to read various formats.

[0034] The willingness to pay matrix represents at least one virtual customer's willingness to pay for each product in the group of products, and the total number of available virtual customers is equal to the number of rows in the WTP matrix. If customers have a high willing...

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Abstract

The invention discloses a market simulation system for competing products, which includes: an input port, a price adjustment node and an output port; the input port inputs an input product array and a willingness to pay matrix of a group of products; the group of products includes focus products and multiple Competitive products; the price adjustment node selects at least one target competitive product from multiple competitive products, and adjusts the prices of the focus product and at least one target competitive product according to the sales strategy to generate multiple sets of current product arrays; the price adjustment node A set of current product arrays is sequentially matched with the willingness to pay matrix to generate multiple sets of result data; each set of result data includes an output product array; the output port is used to output the multiple sets of result data. In the process of adjusting the price of the focus product, the present invention considers the reaction of competitors, and the obtained result data can accurately reflect the market, and provide reference for suppliers to reset product prices.

Description

technical field [0001] The invention relates to a market simulation system for competitive products. Background technique [0002] A market simulation system is very important for price setting before the product is put into the market or during the sales process. However, when the current market simulation system adjusts the price of the target product, it does not consider the impact of the price adjustment of competing products on the market, so it cannot accurately predict the consumer's response to the above price adjustment, and cannot accurately simulate the market. The market simulation system in the prior art resets the price of a product and cannot ensure the maximum profit of the target product. Contents of the invention [0003] The technical problem to be solved by the present invention is to provide a market simulation system for competitive products to overcome the defect that the market simulation system adjusts the price of the target product to reset the...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0201G06Q30/0206
Inventor 爱德文印松印义言
Owner 上海战择信息科技有限公司
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