System and method for providing advertisement in interactive environment

Abstract

A system (100) for providing an advertisement in an interactive environment is provided. The system (100) comprises a database (120) for identifying and storing datasets representing advertisements, quantitative metrics (122), and a virtual game environment (126). Representations of the datasets are rendered on a user interface (110) of a communication device (112) by a processor (104) based on user interaction data. An access to the virtual game environment (126) having an indicia (130) indicative of a real-world prize is provided by the processor (104) based on a value (122a) associated withone of the datasets representing the quantitative metrics (122) indicative of a measure of one of the user interaction data. The indicia (130) can be attributed to a user account stored in the database (102) based on another user interaction data that the processor (104) receives from the communication device through the user interface (110) on which the virtual game environment (126) is rendered.

Description

technical field [0001] The present invention relates to systems and methods for providing electronic advertisements to communication devices, and more particularly to such systems and methods implemented by one or more computers in an interactive environment based on user interaction data. Background technique [0002] Consumers are constantly exposed to advertisements through radio advertisements, print advertisements, email advertisements, pop-up advertisements on web browsing applications or even through in-app mobile advertisements. These forms of advertising are supposed to work such that the advertisement captures the consumer's attention, holds the consumer's attention to the advertisement, and ultimately convinces the consumer to patronize the advertiser's advertised goods and / or services. However, the sobering reality for some advertisers is that consumers often tend to ignore advertisements, no matter how appealing they may be for various reasons. For example, the...

AI Technical Summary

Problems solved by technology

Since the sequence order of the participant information upon which the unique entry number is generated can be maliciously altered without reference to any legitimate participant information known to the participant, the determination of the outcome of the draw depending on the unique entry number is critical to Some participants may be unreliable and suspicious, random and not easy to verify

This casts doubt on the authenticity of the sweepstakes operation which in turn may affect the reputation of the advertiser represented by the ad or the service provider and publisher providing the prior art system

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