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Service preferential information push method and device

A technology of information push and business information, which is applied in the field of communication, can solve the problems of low user ratio and low usage rate of preferential information, and achieve the effect of increasing the probability of usage and the usage rate

Inactive Publication Date: 2018-06-01
CHINA UNITED NETWORK COMM GRP CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The present invention provides a business preferential information push method and device, which are used to solve the problem that the price of preferential information pushed to users with different consumption levels is the same, the proportion of users who receive and use preferential information is low, and the use of preferential information low rate problem

Method used

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  • Service preferential information push method and device
  • Service preferential information push method and device
  • Service preferential information push method and device

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0022] figure 1 This is a flowchart of a method for pushing service preferential information provided in Embodiment 1 of the present invention. The embodiment of the present invention provides a business preferential information push to solve the problems of the existing preferential information push to users with different consumption levels that the price of the preferential information is the same, the proportion of users who receive and use the preferential information is low, and the utilization rate of the preferential information is low. method. like figure 1 , the specific steps of this method are as follows:

[0023] Step S101 , acquiring at least one price information of the target business combination, and user information corresponding to each price information, and the user corresponding to the user information has the highest degree of acceptance of the price information.

[0024] In practical applications, various operators provide users with a wide variety o...

Embodiment 2

[0035] figure 2 This is a flowchart of the method for pushing service preferential information provided in Embodiment 2 of the present invention. On the basis of the above-mentioned first embodiment, in this embodiment, acquiring at least one price information of the target business combination and users corresponding to each price information includes: acquiring the target business combination and the user information corresponding to the target business combination; calculating each The degree of acceptance of the user corresponding to the target business combination to the preset preferential price of the target business combination; according to the acceptance degree of the user corresponding to each target business combination to the preset preferential price of the target business combination, at least one price information of the target business combination is determined, and user information corresponding to each price information. like figure 2 The specific steps ...

Embodiment 3

[0113] image 3 This is a schematic structural diagram of the apparatus for pushing service preferential information provided by Embodiment 3 of the present invention. The apparatus for pushing service preferential information provided by the embodiment of the present invention may execute the processing flow provided by the embodiment of the method for pushing service preferential information. like image 3 As shown, the apparatus 30 includes: an acquisition module 301 , a generation module 302 and a push module 303 .

[0114] Specifically, the obtaining module 301 is configured to obtain at least one price information of the target business combination, and user information corresponding to each price information, and the user corresponding to the user information has the highest degree of acceptance of the price information.

[0115] The generating module 302 is configured to generate business preferential information corresponding to the price information according to ea...

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Abstract

The invention provides a service preferential information push method and device. According to the method, at least one piece of price information is set for the target service combination, the usersare classified according to the price information of the highest acceptance, different price information is corresponding to different user information, and service preferential information corresponding to the price information is generated according to each piece of price information; and the service preferential information corresponding to the price information is pushed to the corresponding users of the price information so that different preferential degree of service preferential information corresponding to different price information of the same target service combination can be pushed to the users having high acceptance of the price information, the probability that the pushed service preferential information is used by the users can be greatly enhanced, and the overall use rateof the service preferential information can be enhanced.

Description

technical field [0001] The present invention relates to the field of communication technologies, and in particular, to a method and device for pushing service preferential information. Background technique [0002] With the development of mobile communication technology, various mobile communication operators provide users with more and more types of services. In order to win more users, operators have begun to use mobile terminals such as mobile phones to push preferential information of various services to users, such as common electronic coupons, in order to save manpower and material resources, and the marketing effect exceeds the traditional advertising and leaflet models. [0003] At present, the push methods of preferential information mainly include: operators send their preferential information to mobile terminals of many users by means of multimedia messages or short messages. However, in the above method of pushing preferential information, the price of preferent...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/06
CPCG06Q30/0611G06Q30/0631
Inventor 刘颖慧刘静沙李卫
Owner CHINA UNITED NETWORK COMM GRP CO LTD