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Website monitoring data obtaining method and device

A technology for monitoring data and obtaining methods, applied in the computer field, which can solve problems such as cookie data collection, not including user unique identification, cookie data is different, etc., to achieve the effect of enriching attribute portraits

Inactive Publication Date: 2018-06-08
BEIJING GRIDSUM TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] However, the current website monitoring is to obtain the cookie data of the user visiting the website, and the life cycle of the cookie data is very short, the cookie data generated by the same person visiting the same page at different times may be different, and the same user may correspond to many cookie data
However, the cookie data does not contain the unique identity of the user. Therefore, it is impossible to collect all the cookie data belonging to a certain user to comprehensively analyze the information that the user is interested in, and to establish the user's attribute portrait.

Method used

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  • Website monitoring data obtaining method and device
  • Website monitoring data obtaining method and device

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Embodiment Construction

[0054] Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited by the embodiments set forth herein. Rather, these embodiments are provided for more thorough understanding of the present disclosure and to fully convey the scope of the present disclosure to those skilled in the art.

[0055] See figure 1 , shows a flowchart of a method for obtaining website monitoring data according to an embodiment of the present invention. The method is applied to a website monitoring party. The website monitoring party deploys monitoring software on the website to be monitored. When a user visits the website to be monitored, The monitoring software can obtain the cookie data generated by this visit.

[0056] Such as figure 1 ...

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Abstract

The invention discloses a website monitoring data obtaining method and device. The method is characterized by when a user accesses a website to be monitored through a social networking platform, obtaining cookie data generated in the access and unique identity identification of the user on the social networking platform; and then, establishing a mapping relation between the cookie data and the unique identity identification of the user. According to the mapping relation, the cookie data corresponding to the same unique identity identification can be found, and thus different cookie data belonging to the same user can be found; and hobbies and interests of the users and what kind of content the users are interested in can be inferred from different cookie data, thereby enriching attribute portraits of the users and providing data support for the next accurate pushing.

Description

technical field [0001] The invention relates to the field of computer technology, in particular to a method and device for acquiring website monitoring data. Background technique [0002] Website monitoring is mainly to monitor the user's access behavior when visiting the preset website. Monitoring the visitor's access behavior can infer which web content the user is interested in based on the user's access data, and then push the information that the user is interested in to the user, so as to achieve accurate push the goal of. [0003] However, the current website monitoring is to obtain the cookie data of the user visiting the website, and the life cycle of the cookie data is very short, the cookie data generated by the same person visiting the same page at different times may be different, and the same user may correspond to many cookie data . However, the cookie data does not contain the unique identity of the user. Therefore, it is impossible to collect all the cooki...

Claims

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Application Information

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IPC IPC(8): H04L29/06H04L12/26G06Q50/00
CPCG06Q50/01H04L43/08H04L63/302
Inventor 余清富
Owner BEIJING GRIDSUM TECH CO LTD
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