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Search method and device and equipment

A search method and technology for generating search, applied in the field of information search, can solve the problems of increasing user burden, affecting user experience, single factors, etc., to achieve the effect of improving search experience and reducing secondary screening

Pending Publication Date: 2018-06-26
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The factors considered by these sorting algorithms are relatively simple, and the search results presented to users may be quite different from the real needs of users. Users need to re-screen useful information from the results returned by the search engine server, which undoubtedly increases the burden on users. , affecting user experience

Method used

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  • Search method and device and equipment
  • Search method and device and equipment

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0028] The embodiment of the present invention can be applied to various search engine servers for search queries, as long as the search engine server can display the corresponding search query information on the search result page according to the user's search request, without specific search query To restrict, such as goods, knowledge, resources or services. The method can be performed by a search device.

[0029] see figure 1 , the search method provided in this embodiment specifically includes: S100-S300.

[0030] S100. Obtain candidate blocks matching the search keyword and entry information in each candidate block.

[0031] Wherein, the search keyword is a general term of a search request entered by the user into the search engine. The candidate block is a block selected from all the candidate blocks according to the search keyword for displaying on the search result page. Alternative blocks are blocks corresponding to different search topics obtained after statisti...

Embodiment 2

[0046] In this embodiment, on the basis of the foregoing embodiments, S200 is described and optimized in detail.

[0047] see image 3 , the search and sorting method provided in Embodiment 2 specifically includes:

[0048] S100. Obtain candidate blocks matching the search keyword and entry information in each candidate block, and execute any one of S210, S221, and S230.

[0049] S210. Based on the search keyword features, the block features of each candidate block, and the entry features of each entry information, sort the acquired candidate blocks and the entry information in each candidate block, and execute S300.

[0050] Wherein, the search keyword feature is a parameter characterizing the characteristics of the search keyword, for example, it may be the number of the search keyword, the field of the search keyword, or the search frequency of the search keyword.

[0051] Specifically, after obtaining the candidate blocks and the entry information of each candidate block...

Embodiment 3

[0067] This embodiment further introduces the above-mentioned page element sorting model on the basis of the above-mentioned embodiments.

[0068] The training data of the page element sorting model provided in various embodiments of the present invention is obtained by extracting features from user behavior logs. For example, by performing feature extraction on each sample log, a piece of sample data can be obtained, expressed as (x, y), where x=(f 1 , f 2 ,..., f n ), which is an extracted feature, y=±1, which indicates whether a certain user behavior occurs, such as whether a conversion or a click occurs, and y is 1 if the behavior occurs, and -1 if the behavior does not occur. The page element ranking model is to determine the weight value of each feature in the input parameter x by predicting whether a certain behavior will occur.

[0069] see Figure 4a , the page element sorting model provided in Embodiment 3 is a four-layer feed-forward neural network model obtaine...

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PUM

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Abstract

The invention discloses a search method, a search device and equipment. The method comprises the steps of acquiring candidate blocks matched with a search keyword and entry information in each candidate block; sorting the acquired candidate blocks and the entry information in each candidate block based on a block characteristic of each candidate block and an entry characteristic of each piece of entry information; and generating a search result page based on the sorted candidate blocks and the entry information in each candidate block. According to the search method, the search device and theequipment, search requirements of a user are emphatically considered in a process of acquiring the search result page so as to sort search results more accurately, thereby acquiring the search resultscloser to the search requirements of the user and improving the search experience of the user.

Description

technical field [0001] Embodiments of the present invention relate to information search technologies, and in particular to a search method, device and equipment. Background technique [0002] In the context of today's big data era, the information provided by the Internet is continuing to grow at an alarming rate. In the face of such a large information base, how to accurately and effectively extract and present the useful information that users care about has become the primary problem for search engine servers, and the intelligent sorting of web pages is a key problem that cannot be ignored. [0003] At present, the ranking of webpages by search engine servers is mainly based on the reliability of webpages, the correlation between webpage content and search keywords, and the search popularity of webpages. For example, link-based analysis algorithms sort based on the importance of web pages, text-based correlation technology sorts based on the correlation between web page...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
CPCG06F16/955G06F16/957
Inventor 秦首科张泽明韩聪马飞超陈志扬吕显赫王楠
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD