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Information conversion ratio prediction method, and information recommendation method and device

A technology of information recommendation and prediction method, applied in the computer field, which can solve the problems of low accuracy and inability to recommend user information.

Inactive Publication Date: 2018-09-07
ADVANCED NEW TECH CO LTD
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AI Technical Summary

Problems solved by technology

[0004] The embodiment of this application provides a method and device for predicting information conversion rate and information recommendation, which is used to solve the problem that the accuracy of measuring the conversion rate of information based on the click-through rate of information is low, and information cannot be effectively recommended to users

Method used

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  • Information conversion ratio prediction method, and information recommendation method and device
  • Information conversion ratio prediction method, and information recommendation method and device
  • Information conversion ratio prediction method, and information recommendation method and device

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Embodiment Construction

[0102] The conversion rate of information can be understood as the conversion efficiency of information from exposure to write-off. Usually, before recommending information to users, the information recommender can predict the conversion rate of information based on the click-through rate of the information, so as to compare the conversion rate High information is recommended to users. Among them, the higher the click-through rate of the information, it can be regarded as the higher the conversion rate. However, the click-through rate usually represents the number of times a user clicks or views information. Predicting the conversion rate of information through the click-through rate cannot effectively and comprehensively reflect the conversion rate of information, that is, the accuracy of the conversion rate predicted based on the click-through rate is low.

[0103] In order to solve the above technical problems, an embodiment of the present application provides a method and ...

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Abstract

The present invention discloses an information conversion ratio prediction method, and an information recommendation method and device. The information conversion ratio prediction method comprises thesteps of: determining information to be recommended and user feature information; predicting conversion probabilities corresponding to at least two factors influencing an information conversion process to be recommended according to the recommendation information and the feature information; and predicting the conversion rate of the information to be recommended according to the conversion probabilities corresponding to the at least two factors.

Description

technical field [0001] The present application relates to the field of computer technology, and in particular to a method and device for predicting information conversion rate and recommending information. Background technique [0002] In information recommendation, the information recommender usually predicts the conversion rate (English full name: Conversion Rate, CVR for short) of the information it recommends before recommending information, and determines which information to recommend to the user according to the predicted conversion rate. Taking recommending coupons to users as an example, before recommending multiple coupons to users, the information recommender usually predicts the conversion rate of each coupon after recommending multiple coupons to users, so that the higher conversion rate Coupons are recommended to users. [0003] Usually, when predicting the conversion rate of information, the click-through rate of information can be predicted, and the conversi...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0202G06Q30/0207G06Q30/0211G06Q30/0242
Inventor 周志超熊军周峰蒋建黄国进郑岩冯健
Owner ADVANCED NEW TECH CO LTD
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