Calculation method and device of offline advertising effect
A technology of advertising delivery and calculation method, applied in advertising, computing, computer parts and other directions, can solve the problem of difficult to obtain effective calculation of delivery and effect, and achieve the effect of optimizing advertising delivery strategy and promoting effective conversion and improvement.
Inactive Publication Date: 2018-11-23
BEIJING KUANGSHI TECH CO LTD
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Problems solved by technology
However, it is difficult to effectively calculate the placement and effect of offline advertisements (such as building advertisements or elevator advertisements, etc.)
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[0026] In order to make the objects, technical solutions and advantages of the present invention more apparent, exemplary embodiments according to the present invention will be described in detail below with reference to the accompanying drawings. Apparently, the described embodiments are only some embodiments of the present invention, rather than all embodiments of the present invention, and it should be understood that the present invention is not limited by the exemplary embodiments described here. Based on the embodiments of the present invention described in the present invention, all other embodiments obtained by those skilled in the art without creative effort shall fall within the protection scope of the present invention.
[0027] First, refer to figure 1 An example electronic device 100 for realizing the calculation method, device, system and storage medium for offline advertising delivery effects according to the embodiments of the present invention will be describe...
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The invention provides a calculation method, device and system of offline advertising effect and a storage medium. The method includes: obtaining face information of consuming users appearing at a merchant associated with an offline advertisement and face information which is collected and stored at offline advertising place and is about people viewing or listening the offline advertisement; and determining whether the stored face information has face information matching the face information of the consuming users, if yes, determining that offline advertising produces valid conversion, and otherwise, determining that offline advertising does not produce valid conversion. According to the calculation method, device and system of the offline advertising effect and the storage medium of theembodiment of the invention, face recognition is used for calculation of the offline advertising effect, and the offline advertising effect can be calculated in a case without user perception.
Description
technical field [0001] The present invention relates to the technical field of offline advertising, and more particularly relates to a calculation method, device, system and storage medium for offline advertising delivery effects. Background technique [0002] At present, there are many types of advertisements in the market, including online advertisements, TV advertisements and offline advertisements. The delivery and effect of online and TV ads are relatively easy to calculate effectively. However, it is difficult to effectively calculate the placement and effect of offline advertisements (such as building advertisements or elevator advertisements). Contents of the invention [0003] The present invention proposes a calculation scheme for offline advertisement delivery effects, which is used for calculation of offline advertisement delivery effects based on face recognition, and can calculate offline advertisement delivery effects without user perception. The following...
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IPC IPC(8): G06Q30/02G06K9/00
CPCG06Q30/0271G06V40/16
Inventor 白凯王凯
Owner BEIJING KUANGSHI TECH CO LTD