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User classification method and device, terminal and storage medium

A classification method and user technology, applied in the computer field, can solve problems such as inability to adapt to the diversification of application programs, single user classification method mode, low user classification accuracy and pertinence

Pending Publication Date: 2019-04-23
PINGAN PUHUI ENTERPRISE MANAGEMENT CO LTD
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  • Abstract
  • Description
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  • Application Information

AI Technical Summary

Problems solved by technology

[0003] The main purpose of the present invention is to provide a user classification method, a user classification device, a terminal and a computer-readable storage medium, aiming at solving the problem that the traditional user classification method has a single mode and cannot adapt to the diversified needs of application programs and accurate user classification. high degree and poorly targeted issues

Method used

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  • User classification method and device, terminal and storage medium
  • User classification method and device, terminal and storage medium
  • User classification method and device, terminal and storage medium

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Embodiment Construction

[0059] It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.

[0060] Please see figure 1 , figure 1It is a schematic diagram of the hardware structure of the terminal provided by the present invention. The terminal is used to classify users, and may be a server, a computer, or an electronic device dedicated to classifying users, including a communication module 10, a memory 20, a processor 30 and other components. In the terminal, the processor 30 is respectively connected to the memory 20 and the communication module 10 , the memory 20 stores a computer program, and the computer program is executed by the processor 30 at the same time.

[0061] The communication module 10 can be connected with external communication equipment through the network. The communication module 10 can receive requests from external communication devices, and can also send requests, instructions and...

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Abstract

The invention discloses a user classification method and device, a terminal and a storage medium. The method comprises the steps of obtaining user data in financial service data and a service type ofa financial service; obtaining user tags on a plurality of preset dimensions in a user portrait aspect according to the user data, and obtaining a preset model corresponding to the service type according to the service type; selecting a model label required by the preset model from the user labels; and taking the model label as an input of a preset model corresponding to the service type for calculation to obtain a result of the user classification. According to the method, the corresponding preset model is set for the financial service of each service type, and the model tags required by thepreset model on the multiple preset dimensions of the user portrait aspect are found, so that the users can be classified according to the service types, the diversified requirements of application program services are met, and the pertinence and accuracy of user classification are improved.

Description

technical field [0001] The present invention relates to the field of computers, in particular to a user classification method, a user classification device, a terminal and a computer-readable storage medium. Background technique [0002] At present, in order to increase revenue, financial companies usually carry out some marketing activities when financial applications are launched, such as red envelopes for consumption and so on. But in fact, these marketing activities bring limited benefits to the enterprise. In order to solve the problem of limited benefits brought by marketing activities, financial companies began to differentiate all users to facilitate further precise business marketing. The traditional user classification method is to cluster users with a single standard through user portraits, but in actual use, the classified users cannot meet the diversified needs of financial application services, and the accuracy and pertinence of user classification are not hig...

Claims

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Application Information

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IPC IPC(8): G06Q30/02H04L29/08
CPCG06Q30/0201H04L67/535
Inventor 韩建伟
Owner PINGAN PUHUI ENTERPRISE MANAGEMENT CO LTD
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