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Attribution multi-dimensional analysis method and device

A multi-dimensional and multi-dimensional technology, applied in the fields of instruments, marketing, data processing applications, etc., can solve problems such as inability to analyze in multiple dimensions, and achieve the effect of real-time multi-dimensional analysis

Active Publication Date: 2022-05-27
BEIJING GRIDSUM TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0004] The main purpose of this application is to provide a method and device for multi-dimensional analysis of attribution, so as to solve the problem that multi-dimensional analysis cannot be performed in the attribution process in related technologies

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  • Attribution multi-dimensional analysis method and device
  • Attribution multi-dimensional analysis method and device

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Embodiment Construction

[0019] It should be noted that the embodiments in the present application and the features of the embodiments may be combined with each other in the case of no conflict. The present application will be described in detail below with reference to the accompanying drawings and in conjunction with the embodiments.

[0020] In order to make those skilled in the art better understand the solutions of the present application, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the accompanying drawings in the embodiments of the present application. Obviously, the described embodiments are only The embodiments are part of the present application, but not all of the embodiments. Based on the embodiments in the present application, all other embodiments obtained by those of ordinary skill in the art without creative work shall fall within the scope of protection of the present application.

[0021] It s...

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Abstract

The present application discloses an attribution multi-dimensional analysis method and device. The method includes: collecting historical data sets of target sessions conducted through multiple channels within a preset period of time, wherein the historical data sets include at least one piece of target session data, and each piece of target session data includes at least user attributes, target session time and Conversion attribute, where the conversion attribute refers to the attribute that the target session is converted into a preset indicator; filter the target session data that meets the filtering conditions in the historical data set to obtain the target session data set; perform attribution dimension analysis on the target session data set, Among them, the attribution dimension is the analysis condition of the target session data. Through the present application, the problem in the related art that cannot be analyzed in multiple dimensions in the attribution process is solved.

Description

technical field [0001] The present application relates to the field of Internet data analysis, and in particular, to a multi-dimensional analysis method and device for attribution. Background technique [0002] At present, there are two types of attribution in the market, one is traditional attribution, which is based on a scoring system, and the attribution method for scoring each node channel on the user access chain; the other is data attribution, represented by graph attribution, etc. , these two types of attribution methods are pre-calculated, and the results are stored, and the stored results are called when querying. Real-time real-time query is not supported, and the attribution dimension is relatively single, and it is impossible to dynamically adjust the backtracking during the query process. For attribution parameters such as duration, conversion time period, conversion selection, attribution dimension, and attribution filter conditions, the feedback mechanism is ...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F16/9535G06Q30/02
CPCG06Q30/0255G06F16/9535
Inventor 洪超
Owner BEIJING GRIDSUM TECH CO LTD