A hot word recommendation method, device, equipment and storage medium
A recommendation method and hot word technology, applied in the Internet field, can solve problems such as low popularity, poor recommendation effect, and poor user experience, and achieve the effect of improving click-through rate, increasing relevance, and improving accuracy.
Active Publication Date: 2021-06-11
深圳市雅阅科技有限公司
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Problems solved by technology
[0004] Existing hot word recommendation method mainly comprises two kinds, one is based on user's historical search record, obtains the hot word relevant with described historical search record and recommends, and this method of recommending hot word to user is relatively simple, but there will be Some hot words with low quality or low popularity in search results are recommended, resulting in poor user experience; second, according to the public information on the entire network, calculate the popularity of hot words and sort them, and recommend the hot words with the highest popularity to users, this method of recommending hot words to users recommends the same hot words to each user, which may make the recommended hot words not what the user is interested in, resulting in poor recommendation effect
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[0033] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.
[0034] It should be noted that the terms "first" and "second" in the description and claims of the present invention and the above drawings are used to distinguish similar objects, but not necessarily used to describe a specific sequence or sequence. It is to be understood that the data so used are interchangeable under appropriate circumstances such that the embodiments of the invention described herein can be practiced in sequences other than those illustrate...
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The present invention relates to the technical field of the Internet, in particular to a hot word recommendation method, device, device and storage medium. The method includes: capturing a hot word recommendation instruction generated by a hot word recommendation control; in response to the hot word recommendation instruction, obtaining The user portrait corresponding to the target user; extract the target hot word set in the hot word lexicon according to the user portrait, the comprehensive recommendation index of the elements in the target hot word set conforms to the preset comprehensive recommendation index criterion, and the element's The comprehensive recommendation index is positively correlated with the user relevance of the element and the overall network popularity of the element; the user relevance of the element is determined according to the user portrait; and the target hot words in the target hot word set are displayed. The hot word recommendation method of the present invention can increase the correlation between the recommended hot words and the target user, realize the personalized recommendation of "thousands of people and thousands of faces", and improve user experience.
Description
technical field [0001] The present invention relates to the technical field of the Internet, in particular to a hot word recommendation method, device, equipment and storage medium. Background technique [0002] With the continuous development of mobile Internet technology, users' demand for Internet information is also increasing. Search engines have become an important tool for users to obtain Internet information. Users can easily and quickly obtain the information they want to know through search engines anytime, anywhere. . Search terms are a high-level summary of popular news events and domain knowledge in today's society. They are the main entrance to understand news and explore knowledge. They have become a knowledge resource for users, allowing users to use more fragmented time to learn what they want to know. Information. [0003] When users use the Internet to search, they enter the search page, and the page usually displays some hot words for users to choose un...
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IPC IPC(8): G06F16/9535
CPCG06F16/9535
Inventor 卓达城
Owner 深圳市雅阅科技有限公司