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Hot word recommendation method, device and apparatus and storage medium

A recommendation method and hot word technology, applied in the Internet field, can solve problems such as poor recommendation effect, low popularity, and poor user experience, and achieve the effects of improving accuracy, increasing relevance, and improving click-through rate.

Active Publication Date: 2019-12-20
深圳市雅阅科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] Existing hot word recommendation method mainly comprises two kinds, one is based on user's historical search record, obtains the hot word relevant with described historical search record and recommends, and this method of recommending hot word to user is relatively simple, but there will be Some hot words with low quality or low popularity in search results are recommended, resulting in poor user experience; second, according to the public information on the entire network, calculate the popularity of hot words and sort them, and recommend the hot words with the highest popularity to users, this method of recommending hot words to users recommends the same hot words to each user, which may make the recommended hot words not what the user is interested in, resulting in poor recommendation effect

Method used

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  • Hot word recommendation method, device and apparatus and storage medium
  • Hot word recommendation method, device and apparatus and storage medium

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Embodiment Construction

[0033] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0034] It should be noted that the terms "first" and "second" in the description and claims of the present invention and the above drawings are used to distinguish similar objects, but not necessarily used to describe a specific sequence or sequence. It is to be understood that the data so used are interchangeable under appropriate circumstances such that the embodiments of the invention described herein can be practiced in sequences other than those illustrate...

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Abstract

The invention relates to the technical field of the Internet, in particular to a hot word recommendation method, device and apparatus and a storage medium, and the method comprises the steps: capturing a hot word recommendation instruction generated by a hot word recommendation control; in response to the hot word recommendation instruction, obtaining a user portrait corresponding to a target user; extracting a target hot word set i from a hot word library according to the user portrait, comprehensive recommendation indexes of elements in the target hot word set accord with a preset comprehensive recommendation index criterion, wherein the comprehensive recommendation indexes of the elements are in positive correlation with the user relevancy of the elements and the whole-network popularity of the elements; wherein the user relevancy of the elements is determined according to the user portrait; and displaying the target hot words in the target hot word set. According to the hot word recommendation method, the relevancy between the recommended hot words and the target user can be increased, personalized recommendation of thousands of persons and thousands of faces is achieved, and the user experience is improved.

Description

technical field [0001] The present invention relates to the technical field of the Internet, in particular to a hot word recommendation method, device, equipment and storage medium. Background technique [0002] With the continuous development of mobile Internet technology, users' demand for Internet information is also increasing. Search engines have become an important tool for users to obtain Internet information. Users can easily and quickly obtain the information they want to know through search engines anytime, anywhere. . Search terms are a high-level summary of popular news events and domain knowledge in today's society. They are the main entrance to understand news and explore knowledge. They have become a knowledge resource for users, allowing users to use more fragmented time to learn what they want to know. Information. [0003] When users use the Internet to search, they enter the search page, and the page usually displays some hot words for users to choose un...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F16/9535
CPCG06F16/9535
Inventor 卓达城
Owner 深圳市雅阅科技有限公司