Client, user information processing module, content pushing method and system
A client and content technology, applied in transmission systems, electrical components, etc., can solve problems such as user dislike, content push is not targeted, and users are not interested in pushing content, etc., and achieve the effect of improving click-through rate.
Active Publication Date: 2016-02-24
CHINA TELECOM CORP LTD
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Problems solved by technology
However, there are also some problems in this active push method, such as the content push is not targeted, pushes a lot of content that users are not interested in, and also causes disgust to users
The current method of pushing advertisements and related recommended content does not analyze the user's behavior, and does not push the content of interest to the user according to the point of interest of the user, which has a certain degree of blindness
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[0023] The invention will be described in more detail hereinafter with reference to the accompanying drawings, in which exemplary embodiments of the invention are illustrated. In the drawings, the same reference numerals denote the same or similar components or elements.
[0024] figure 1 It is a flowchart of a method 100 for pushing content on the Internet according to an embodiment of the present invention.
[0025] In step 102, the client plug-in extracts the content presented on the user's screen in real time.
[0026] In step 104, the client plug-in parses out keywords from the extracted content, and sends the keywords to the user information processing module.
[0027] In step 106, the user information processing module obtains the address pointing to the content metadata corresponding to the keyword from the content management module according to the keyword.
[0028] In step 108, the user information processing module sends the address pointing to the content metada...
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The invention provides a client-side, a user information processing module and a content pushing method and system, relating to the field of on-line document application. The content pushing method for the Internet comprises the following steps: a client-side plug-in extracts the content presented by a user screen in real time; the client-side plug-in analyzes keywords from the extracted content and transmits the keywords to the user information processing module; according to the keywords, the user information processing module obtains addresses which point to content metadata corresponding to the keywords from a content management module; the user information processing module transmits the addresses pointing to the content metadata to the client-side plug-in; and the client-side plug-in obtains the content metadata according to the addresses pointing to the content metadata so as to present the content metadata to a user. According to the invention, on the one hand, the content is pushed to the user according to the keywords extracted from a user side, and the pushed content can meet the interest points of the user more exactly so as to further increase the click rate of the user.
Description
technical field [0001] The invention relates to the field of online document application of the Internet, in particular to a client, a user information processing module, a content pushing method and a system. Background technique [0002] The user-oriented Internet content push business is already a method commonly used by major websites at present. This method is widely used in advertising content push, news content recommendation, and e-commerce product recommendation and other fields. Compared with the passive content provision method that waited for users to find content in the past, the active content push service has expanded the user base of content and increased the click-through rate of users. However, there are also some problems in this active push method, such as the untargeted content push, pushing a large number of content that users are not interested in, and also causing disgust to users. The current method of pushing advertisements and related recommended ...
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IPC IPC(8): H04L29/06H04L29/08
Inventor 王飞冯明王爱宝王珏吕冠中
Owner CHINA TELECOM CORP LTD