Internet advertisement putting method and device

A technology of Internet advertisement and delivery method, applied in the field of Internet advertisement delivery method and device, can solve the problems of increasing DMP message processing load and the like

Active Publication Date: 2020-02-14
武汉稀云科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0022] The further technical problem to be solved by the present invention is that in the existing Internet advertising delivery method, each DSP sends the target audience classification identification request to the DMP respectively, which increases the message processing load of the DMP

Method used

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  • Internet advertisement putting method and device
  • Internet advertisement putting method and device
  • Internet advertisement putting method and device

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Experimental program
Comparison scheme
Effect test

Embodiment 1

[0168] How the embodiment of the present invention supports and implements the process of the Internet advertisement delivery method in the present invention from the side of the data management platform. Relatively speaking, the present invention will also describe how to implement the Internet proposed by the present invention on the first device side through Embodiment 2. Ad delivery method. Such as figure 2 As shown, the embodiment method of the present invention includes:

[0169] In step 201, the data management platform receives a third push message sent by the first device, and the third push message carries a user identifier and a transaction number.

[0170] In a specific implementation manner, the first device may be a newly added server device (for example: the first device may be an independently configured enhanced gateway), or it may be a method that will be implemented by a program corresponding to the first device, It is completed by existing network node e...

Embodiment 2

[0215] Embodiment 2 of the present invention provides an Internet advertisement delivery method, which is used to solve the situation that the standard message of Impression ID and Bid ID will carry User ID in the prior art. The basis for the management platform to obtain the classification identification of the target audience group. However, carrying the UserID and the corresponding classification identification of the target audience group in the message transmitted over the network will involve the leakage of user privacy. The embodiment of the present invention is a solution designed for this technical problem, and the main structure corresponds to the embodiment, and is explained from the side of the first device, as Figure 5 with Image 6 As shown, the methods include:

[0216] In step 501, after receiving the advertisement request carrying the user identifier, the first device generates a transaction number according to a preset method.

[0217] In a specific implem...

Embodiment 3

[0253] Embodiment 3 of the present invention provides an Internet advertisement delivery method, which is used to solve the problem that the standard message of Impression ID and Bid ID will carry User ID in the prior art. The basis for the management platform to obtain the classification identification of the target audience group. However, carrying the UserID and the corresponding classification identification of the target audience group in the message transmitted over the network will involve the leakage of user privacy. The embodiment of the present invention is a solution designed to this technical problem. Compared with Embodiment 2, in the embodiment of the present invention, the task of obtaining the target audience classification identification from the data management platform is handed over to the first device to complete. Therefore, other common features except The extended content is also applicable to the above-mentioned Embodiment 1 and Embodiment 2. Such as ...

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Abstract

The invention relates to the technical field of communication technologies and internet advertisements, and provides an internet advertisement putting method and device. The method comprises: a data management platform receiving a third push message sent by a first device, wherein the third push message carries a user identifier and a transaction number; establishing a mapping relationship betweenthe user identifier and the transaction number; after a target audience group classification request carrying the transaction number is received, searching a corresponding target audience group classification identifier through the user identifier according to a mapping relationship between the user identifier and the transaction number; and carrying the searched target audience classification identifier and the transaction number in a target audience group classification response, and returning the target audience group classification response to the requester. According to the invention, the potential privacy leakage risk caused by using the user identifier in the advertisement bidding network where the DSP and the SSP are located is avoided.

Description

【Technical field】 [0001] The invention relates to the fields of communication technology and Internet advertisement technology, in particular to an Internet advertisement delivery method and device. 【Background technique】 [0002] With the development of the Internet, the Internet has become an important means of distributing information, promoting business, serving customers, and communicating with employees. Internet advertising is developing rapidly and is surpassing traditional media advertising. The real-time bidding (Real Time Bidding, abbreviated as: RTB) method, as an open Internet advertising platform, occupies a large share of Internet advertising. [0003] In order to identify whether each advertising audience to be auctioned is its own target customer, the demand-side platform (DemandSide Platform, abbreviated as: DSP) usually cooperates with the data management platform (Data-Management Platform, abbreviated as: DMP), with User ID As an identification mark bet...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0275G06Q30/0277
Inventor 雷正
Owner 武汉稀云科技有限公司
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