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Method and device for placing an Internet advertisement

A technology of Internet advertisement and delivery method, applied in the field of Internet advertisement delivery method and device, capable of solving problems such as increasing DMP message processing load

Active Publication Date: 2020-12-22
WUHAN CIRROST (XIYUN) TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0022] The further technical problem to be solved by the present invention is that in the existing Internet advertising delivery method, each DSP sends the target audience classification identification request to the DMP respectively, which increases the message processing load of the DMP

Method used

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  • Method and device for placing an Internet advertisement
  • Method and device for placing an Internet advertisement
  • Method and device for placing an Internet advertisement

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0163] Embodiment 1 of the present invention provides an Internet advertisement delivery method, which is used to solve the situation that the standard message of Impression ID and Bid ID will carry the User ID in the prior art, and the User ID is still the DSP sending data in the prior art The basis for the management platform to obtain the classification identification of the target audience group. However, carrying the UserID and the corresponding classification identification of the target audience group in the message transmitted over the network will involve the leakage of user privacy. The embodiment of the present invention is a solution designed to this technical problem. Such as figure 2 As stated, methods include:

[0164] In step 201, after receiving the advertisement request message carrying the user identifier, the first device generates a transaction number according to a preset method.

[0165] In a specific implementation manner, the first device may be a n...

Embodiment 2

[0215] In addition to using the enhanced agent to realize the interaction between each DSP and the data management platform proposed in steps 2041-2042 in the first embodiment, the embodiment of the present invention also proposes a framework compared with the first embodiment , an option with less changes compared to the existing Internet advertising architecture, such as Figure 12 and Figure 15 shown, including:

[0216] In step 501, after receiving the advertisement request carrying the user identifier, the first device generates a transaction number according to a preset method.

[0217] In a specific implementation manner, the first device may be a newly added server device (for example: the first device may be an independently set enhanced gateway), or it may also be a method that will be implemented by a program corresponding to the first device, Completed by existing network node equipment, wherein, the existing network node equipment can be set on the correspondin...

Embodiment 3

[0246] After the present invention proposes the Internet advertisement delivery method in Embodiment 1 and the Internet advertisement delivery method that can be implemented alternatively compared with Embodiment 1 in Embodiment 2, the embodiment of the present invention will further proceed from the perspective of Embodiment 2 , how to support and realize the process of the Internet advertisement delivery method in Embodiment 2 on the side of the data management platform, such as Figure 16 shown, including:

[0247] In step 601, the data management platform receives a third push message sent by the first device, and the third push message carries a user identifier and a transaction number.

[0248] The first device and the data management platform have been supplemented with relevant supplementary descriptions and explanations in Embodiment 1 and Embodiment 2 above, and will not be repeated here. However, the reason why it is described as the third push message here is that...

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Abstract

The invention relates to the fields of communication technology and Internet advertisement technology, and provides an Internet advertisement placing method and device. The method includes that the first device generates a transaction number according to a preset method after receiving the advertisement request message carrying the user ID; the first device sends a target audience group classification request message carrying the user ID to the data management platform; the first The device sends a first push message carrying the transaction number to an SSP in the network; the first device sends a second push message carrying the transaction number and target audience classification identifiers to each DSP. The invention avoids the potential privacy leakage risk caused by using the user identification in the advertising bidding network where the DSP and the SSP are located.

Description

【Technical field】 [0001] The invention relates to the fields of communication technology and Internet advertisement technology, in particular to an Internet advertisement delivery method and device. 【Background technique】 [0002] With the development of the Internet, the Internet has become an important means of distributing information, promoting business, serving customers, and communicating with employees. Internet advertising is developing rapidly and is surpassing traditional media advertising. The real-time bidding (Real Time Bidding, abbreviated as: RTB) method, as an open Internet advertising platform, occupies a large share of Internet advertising. [0003] In order to identify whether each advertising audience to be auctioned is its own target customer, the demand-side platform (DemandSide Platform, abbreviated as: DSP) usually cooperates with the data management platform (Data-Management Platform, abbreviated as: DMP), with User ID As an identification mark bet...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02G06F16/9535
CPCG06Q30/0275G06Q30/0277
Inventor 雷正
Owner WUHAN CIRROST (XIYUN) TECH CO LTD
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