Looking for breakthrough ideas for innovation challenges? Try Patsnap Eureka!

Internet advertisement delivery method and device

An Internet advertisement and delivery method technology, applied in the field of Internet advertisement delivery methods and devices, can solve the problems of increasing the DMP message processing load, and achieve the effect of simplifying the message load pressure

Active Publication Date: 2019-03-22
武汉稀云科技有限公司
View PDF6 Cites 5 Cited by
  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0022] The further technical problem to be solved by the present invention is that in the existing Internet advertising delivery method, each DSP sends the target audience classification identification request to the DMP respectively, which increases the message processing load of the DMP

Method used

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View more

Image

Smart Image Click on the blue labels to locate them in the text.
Viewing Examples
Smart Image
  • Internet advertisement delivery method and device
  • Internet advertisement delivery method and device
  • Internet advertisement delivery method and device

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0070] Embodiment 1 of the present invention provides an Internet advertisement delivery method, which is used to solve the situation that the standard message of Impression ID and Bid ID will carry the User ID in the prior art, and the User ID is still the DSP sending data in the prior art The basis for the management platform to obtain the classification identification of the target audience group. However, carrying the UserID and the corresponding classification identification of the target audience group in the message transmitted over the network will involve the leakage of user privacy. The embodiment of the present invention is a solution designed to this technical problem. Such as figure 2 As stated, methods include:

[0071] In step 201, after receiving the advertisement request message carrying the user's IP address, the first device generates a transaction number according to a preset method.

[0072] In a specific implementation manner, the first device may be a...

Embodiment 2

[0132] In addition to using the enhanced agent to realize the interaction between each DSP and the data management platform proposed in steps 2051-2052 of the first embodiment, the embodiment of the present invention also proposes a framework compared with the first embodiment , an option with less changes compared to the existing Internet advertising architecture, such as Figure 14 and Figure 16 shown, including:

[0133] In step 501, after receiving the advertisement request carrying the user's IP address, the first device generates a transaction number according to a preset method.

[0134] In a specific implementation manner, the first device may be a newly added server device (for example: the first device may be an independently set enhanced gateway), or it may also be a method that will be implemented by a program corresponding to the first device, Completed by existing network node equipment, wherein, the existing network node equipment can be set on the correspond...

Embodiment 3

[0166] After the present invention proposes the Internet advertisement delivery method in Embodiment 1 and the Internet advertisement delivery method that can be implemented alternatively compared with Embodiment 1 in Embodiment 2, the embodiment of the present invention will further proceed from the perspective of Embodiment 2 , how to support and realize the process of the Internet advertisement delivery method in Embodiment 2 on the side of the data management platform, such as Figure 17 shown, including:

[0167] In step 601, the data management platform receives a fourth push message sent by the user ID matching device, and the fourth push message carries the user ID and transaction number in ciphertext mode.

[0168]Wherein, the transaction number carried in the fourth push message is obtained from the third push message sent by the first device to the user ID matching device; The first device, the user ID matching device and the data management platform have been supp...

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

PUM

No PUM Login to View More

Abstract

The invention relates to the field of communication technology and Internet advertisement technology, and provides an Internet advertisement delivery method and device. The method comprises the following steps: after receiving the advertisement request message carrying the IP address of the user, the first device generates a transaction number according to a preset mode; After receiving the presetprotocol carrying the user ID and the user IP address, the user ID matching device processes the user ID to obtain the ciphertext mode user ID. The user identification matching device sends a targetaudience group classification request message carrying the ciphertext pattern user identification to the data management platform. The first device sends a first push message carrying the transactionnumber to the SSP in the network. After obtaining the target audience group classification identifier from the user identification matching device, the first device sends a second push message carrying the transaction number and the target audience group classification identifier to each DSP. The invention avoids the potential privacy leakage risk caused by using the user identification in the advertisement bidding network where the DSP and the SSP are located.

Description

【Technical field】 [0001] The invention relates to the fields of communication technology and Internet advertisement technology, in particular to an Internet advertisement delivery method and device. 【Background technique】 [0002] With the development of the Internet, the Internet has become an important means of distributing information, promoting business, serving customers, and communicating with employees. Internet advertising is developing rapidly and is surpassing traditional media advertising. The real-time bidding (Real Time Bidding, abbreviated as: RTB) method, as an open Internet advertising platform, occupies a large share of Internet advertising. [0003] In order to identify whether each advertising audience to be auctioned is its own target customer, the demand-side platform (DemandSide Platform, abbreviated as: DSP) usually cooperates with the data management platform (Data-Management Platform, abbreviated as: DMP), with User ID As an identification mark bet...

Claims

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

Application Information

Patent Timeline
no application Login to View More
Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0275G06Q30/0277
Inventor 雷正
Owner 武汉稀云科技有限公司
Who we serve
  • R&D Engineer
  • R&D Manager
  • IP Professional
Why Patsnap Eureka
  • Industry Leading Data Capabilities
  • Powerful AI technology
  • Patent DNA Extraction
Social media
Patsnap Eureka Blog
Learn More
PatSnap group products

Browse by: Latest US Patents, China's latest patents, Technical Efficacy Thesaurus, Application Domain, Technology Topic, Popular Technical Reports.

© 2024 PatSnap. All rights reserved.Legal|Privacy policy|Modern Slavery Act Transparency Statement|Sitemap|About US| Contact US: help@patsnap.com