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Method and system for embedding advertisement in video

A technology for inserting advertisements in videos. It is applied in the field of embedding advertisements in videos. It can solve problems such as inability to reuse resources, error-prone, and cumbersome workloads, and achieve the effects of saving storage space, reducing input costs, and improving reuse rates.

Active Publication Date: 2022-07-08
SHENZHEN TCL DIGITAL TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0002] In the traditional advertising industry, such as live broadcast or TV drama and film industry advertisements, different advertisements are added in the way of sponsorship in the early stage or embedding advertisements in the later stage of video playback. This will easily lead to an increase in the cost of video advertising To achieve real-time dynamic insertion of different advertisement types, the original advertisement can only be deleted, and the new advertisement can be re-inserted into the video, which not only wastes space, cannot reuse resources, but also is prone to errors and cumbersome workload

Method used

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  • Method and system for embedding advertisement in video
  • Method and system for embedding advertisement in video
  • Method and system for embedding advertisement in video

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Experimental program
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Embodiment 1

[0038] See figure 1 , figure 1 It is a flow chart of the first preferred embodiment of the method for embedding advertisement in video provided by the present invention. like figure 1 As shown, the method for embedding an advertisement in a video includes the following steps:

[0039] Step S100, when playing the video, the player receives a real-time control message and advertisement information from a server based on a real-time control protocol, wherein the real-time control message includes advertisement description information.

[0040] In this embodiment of the present invention, the advertisement description information includes advertisement position description information, and the advertisement position description information includes an advertisement insertion position in the video frame of the video to be inserted and the video in which the advertisement is to be inserted in the video. The insertion time frame in the frame, and the advertisement insertion positi...

Embodiment 2

[0063] The embodiment of the present invention also provides a system for embedding advertisements in videos, image 3 The structural block diagram of the system for embedding advertisements in videos is illustrated, such as image 3 As shown, the system for embedding advertisements in a video includes a server 200 and a player 100 connected to the server 200. The server 200 establishes a communication connection with the player 100 and uses the RTCP protocol for transmission.

[0064] The player 100 includes a processor 10 and a memory 20 connected to the processor 10 . The memory 20 stores a program for embedding advertisements in videos.

[0065] In some embodiments, the processor 10 may be a central processing unit (Central Processing Unit, CPU), a microprocessor or other data processing chips, which are used to execute program codes or process data stored in the memory 20, such as Execute programs such as embedding advertisements in videos.

[0066] Furthermore, when ...

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PUM

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Abstract

The invention discloses a method and a system for embedding advertisements in videos. The method for embedding advertisements in videos includes: when a player plays a video, receiving real-time control messages and advertisement information from a server, wherein the real-time control messages include advertisement descriptions information; parse the real-time control message to obtain advertisement description information; render the advertisement information according to the advertisement description information and insert it into the video. The invention describes the replaceable advertisement area in the video by embedding the custom protocol in the real-time control protocol RTCP, so that the advertisement is embedded in the video by the way of dynamic real-time addition in the later stage, thereby changing the advertisement mode of the traditional media industry and satisfying different requirements. User needs, convenient for users.

Description

technical field [0001] The present invention relates to the technical field of video insertion, in particular to a method and system for embedding advertisements in videos. Background technique [0002] In the traditional advertising industry, such as live broadcasts or advertisements in TV drama and film industries, different advertisements are added through sponsorship in the early stage or by embedding advertisements in the later stage of video playback. This will easily lead to an increase in the cost of video advertising. Real-time dynamic insertion of different types of advertisements can only delete the original advertisements and re-insert new advertisements into the video, which not only wastes space, but also cannot reuse resources. At the same time, it is prone to errors and has a cumbersome workload. [0003] Therefore, the existing technology still needs to be improved and developed. SUMMARY OF THE INVENTION [0004] The technical problem to be solved by the ...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04N21/435H04N21/44H04N21/81H04L65/1069H04L65/75H04L65/65
CPCH04N21/435H04N21/44016H04N21/812H04L65/1069H04L65/75H04L65/764H04L65/65
Inventor 洪东金
Owner SHENZHEN TCL DIGITAL TECH CO LTD