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Method and system for embedding advertisement into video

A technology for advertising in videos, applied in the field of embedding advertisements in videos, which can solve the problems of wasting space, unable to realize real-time dynamics, inserting different types of advertisements, etc.

Active Publication Date: 2020-07-07
SHENZHEN TCL DIGITAL TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0002] In the traditional advertising industry, such as live broadcast or TV drama and film industry advertisements, different advertisements are added in the way of sponsorship in the early stage or embedding advertisements in the later stage of video playback. This will easily lead to an increase in the cost of video advertising To achieve real-time dynamic insertion of different advertisement types, the original advertisement can only be deleted, and the new advertisement can be re-inserted into the video, which not only wastes space, cannot reuse resources, but also is prone to errors and cumbersome workload

Method used

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  • Method and system for embedding advertisement into video
  • Method and system for embedding advertisement into video
  • Method and system for embedding advertisement into video

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Experimental program
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Embodiment 1

[0038] See figure 1 , figure 1 It is a flow chart of the first preferred embodiment of the method for embedding advertisements in videos provided by the present invention. Such as figure 1 As shown, the method for embedding advertisements in a video includes the following steps:

[0039] In step S100, when playing a video, the player receives a real-time control message based on a real-time control protocol and advertisement information from a server, wherein the real-time control message includes advertisement description information.

[0040] In this embodiment of the present invention, the advertisement description information includes advertisement position description information, and the advertisement position description information includes the advertisement insertion position in the video frame of the video to be inserted into the advertisement and the video frame of the video in which the advertisement is to be inserted. The insertion time frame in the frame, the ...

Embodiment 2

[0063] The embodiment of the present invention also provides a system for embedding advertisements in videos, image 3 A structural block diagram of the system for embedding advertisements in videos is illustrated, such as image 3 As shown, the system for embedding advertisements in videos includes a server 200 and a player 100 connected to the server 200. The server 200 establishes a communication connection with the player 100 and uses RTCP protocol for transmission.

[0064] The player 100 includes a processor 10 and a memory 20 connected to the processor 10 . The memory 20 stores programs for embedding advertisements in videos.

[0065] In some embodiments, the processor 10 may be a central processing unit (Central Processing Unit, CPU), a microprocessor or other data processing chips for running program codes stored in the memory 20 or processing data, for example Execution of procedures for embedding advertisements in videos, etc.

[0066] Furthermore, when the prog...

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PUM

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Abstract

The invention discloses a method and system for embedding an advertisement in a video, and the method for embedding the advertisement in the video comprises: receiving a real-time control message andadvertisement information from a server by a playing end when the playing end plays the video, wherein the real-time control message comprises advertisement description information; analyzing the real-time control message to obtain advertisement description information; and rendering the advertisement information according to the advertisement description information, and inserting the rendered advertisement information into the video. By embedding the custom protocol into the real-time control protocol RTCP and describing the replaceable advertisement area in the video, advertisements are embedded into the video in a later dynamic real-time adding mode, so that the advertisement mode of the traditional media industry is changed, different user requirements are met, and convenience is brought to users.

Description

technical field [0001] The invention relates to the technical field of video insertion, in particular to a method and system for embedding advertisements in videos. Background technique [0002] In the traditional advertising industry, such as live broadcast or TV drama and film industry advertisements, different advertisements are added in the way of sponsorship in the early stage or embedding advertisements in the later stage of video playback. This will easily lead to an increase in the cost of video advertising To achieve real-time dynamic insertion of different advertisement types, the original advertisement can only be deleted, and the new advertisement can be re-inserted into the video, which not only wastes space, cannot reuse resources, but also is prone to errors and cumbersome workload. [0003] Therefore, the prior art still needs to be improved and developed. Contents of the invention [0004] The technical problem to be solved by the present invention is to ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/435H04N21/44H04N21/81H04L29/06
CPCH04N21/435H04N21/44016H04N21/812H04L65/1069H04L65/75H04L65/764H04L65/65
Inventor 洪东金
Owner SHENZHEN TCL DIGITAL TECH CO LTD