This invention discloses a real-
time budget scheduling method for an advertising
delivery system, relating to the field of dynamic budget management technology. The method includes: collecting real-time delivery traffic data; comparing the current
traffic intensity with historical
baseline data and time period data to generate a traffic anomaly intensity identifier and recording the corresponding
timestamp; when the traffic anomaly intensity identifier meets preset conditions, performing latency detection,
packet loss detection, and numerical
mutation detection on the delivery feedback data to generate feedback reliability weight parameters; simultaneously obtaining the state update time of the delivery strategy and calculating the difference with the feedback reception time to obtain a
lag parameter. This invention, by introducing a traffic anomaly intensity identifier and a multi-dimensional feedback detection mechanism, can achieve dynamic
perception and evaluation of the quality and response
lag of feedback data; under the premise that a traffic anomaly is triggered, it actively executes feedback detection operations and constructs a
lag parameter by combining the strategy state
response time difference.