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Display method and device for media information, storage medium and electronic device

A technology of media information and display methods, which is applied in the field of big data, can solve the problems of low efficiency of advertisement placement, achieve automatic high-quality advertisement placement, and solve the effect of low efficiency of advertisement placement

Active Publication Date: 2021-08-27
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] Embodiments of the present invention provide a method and device for displaying media information, a storage medium, and electronic equipment, so as to at least solve the technical problem of low efficiency in advertising

Method used

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  • Display method and device for media information, storage medium and electronic device
  • Display method and device for media information, storage medium and electronic device
  • Display method and device for media information, storage medium and electronic device

Examples

Experimental program
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Embodiment approach

[0147] As an optional implementation, the method also includes:

[0148] Acquiring the actual exposure amount of the first media information in the completed one or more periods;

[0149] determining the mean value of the actual exposure of the first media information in one or more completed periods as the predicted target exposure of the first media information in the next period.

[0150] Through the above embodiment, by determining the average value of the actual exposure of one or more cycles as the target exposure predicted by the first media information in the next cycle, the efficiency of determining the estimated exposure is improved. Accuracy.

[0151] As an optional implementation manner, the inserting the target media information into the published first media information includes:

[0152] Inserting the target media information into the published first media information when the third account requests the first media information;

[0153] Displaying the target ...

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Abstract

The invention discloses a display method and device, a storage medium and electronic equipment for accurately recommended media information of big data. Wherein, the method includes: obtaining the first media information published by the first account in the target application, wherein the first media information is set to be visible to accounts associated with the first account; obtaining keywords in the first media information ; In the case where the keywords in the first media information match the target keywords pre-specified by the second account, insert the target media information provided by the second account into the published first media information, wherein the target media information is Set to be visible to accounts associated with the first account. The invention solves the technical problem of low advertising delivery efficiency.

Description

technical field [0001] The present invention relates to the field of big data, in particular to a method and device for displaying media information, a storage medium and electronic equipment. Background technique [0002] In related technologies, when an advertiser places an advertisement, it is necessary to negotiate with the advertiser and the traffic owner (media person) to negotiate specific information such as the placement of the advertisement. [0003] However, the above method requires both parties to communicate and reach an agreement before the specific launch can be carried out. In addition, continuous communication is still required in the process of creating the main traffic content, and the cost of cooperation is relatively high. Advertisers need to invest a lot of time and energy. , and passively waiting for traffic masters to create and review content, resulting in low efficiency of advertising. [0004] For the above problems, no effective solution has bee...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0241
Inventor 崔倩李叠
Owner TENCENT TECH (SHENZHEN) CO LTD
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