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Advertisement display method, advertisement display device, and advertisement display program

A technology for advertising display and advertising, which is applied in telephone communication, instruments, electronic digital data processing, etc., and can solve problems such as inability to properly receive advertising information.

Pending Publication Date: 2021-01-05
LINE CORPORATION
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, in the terminal, sometimes the information of the advertisement cannot be properly received

Method used

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  • Advertisement display method, advertisement display device, and advertisement display program
  • Advertisement display method, advertisement display device, and advertisement display program
  • Advertisement display method, advertisement display device, and advertisement display program

Examples

Experimental program
Comparison scheme
Effect test

Embodiment approach

[0069] First, the outline of this embodiment will be shown. In this embodiment, when an application program for displaying an advertisement is executed on the terminal 20, when downloading the moving image information of the advertisement, with regard to the moving image information that may be displayed, not all of the moving image information but only a part of the moving image information is downloaded ( is not limited, and is an example of the first video data). Therefore, compared with the case of downloading all the moving image information of the advertisement in the terminal 20, the occupation of the storage capacity is suppressed.

[0070]

[0071] (1) Functional composition of the terminal

[0072] Such as figure 1 As shown in FIG. 3 , the advertisement processing unit 211 and the display processing unit 212 function as functions realized by the control unit 21 of the terminal 20 .

[0073] The advertisement processing unit 211 executes all processing related to...

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PUM

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Abstract

Provided is an advertisement display method for enabling a user terminal to receive and display an advertisement as appropriate. This advertisement display method is for displaying, on the user terminal, an advertisement transmitted from a server, the method comprising: receiving application data for executing an application and first moving image data which is a part of moving image data of the advertisement from the server; storing the application data and the first moving image data in association with each other in a memory of the terminal; activating the application based on the application data in response to selection of the application by a user; displaying, in a display region of the terminal, a display based on the application data and a first display based on the first moving image data while the application is activated; receiving, from the server, second moving image data different from the first moving image data included in the moving image data of the advertisement, inaccordance with reception of the first moving image data; and displaying, in the display region, a second display based on the second moving image data, in accordance with displaying of the first display in the display region.

Description

technical field [0001] The present disclosure relates to a display method of an advertisement on a terminal. Background technique [0002] In recent years, there are services that distribute advertisements via the network. Patent Document 1 discloses a delivery system capable of delivering an arbitrary CM associated with content even when the connection between the server and the receiving terminal is disconnected. However, the terminal may not be able to properly receive advertisement information. [0003] prior art literature [0004] patent documents [0005] Patent Document 1: Japanese Unexamined Patent Publication No. 2010-55193 Contents of the invention [0006] An advertisement display method according to an aspect of this embodiment displays an advertisement sent from a server on a user's terminal, wherein the advertisement display method includes the following process: receiving application data for executing an application and a moving image serving as an adv...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F13/00
CPCG06F13/00H04M1/00G06Q30/02H04N21/812H04N21/4316H04N21/4331H04N21/25866H04N21/25808H04N21/26216H04N21/8456H04N21/4621H04N21/8173H04N21/2662H04N21/4532H04N21/44016H04N21/458
Inventor 富田惠小西祐介
Owner LINE CORPORATION