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Full-link marketing method based on private domain flow pool data

A full link and flow technology, applied in the field of full link marketing based on private domain traffic pool data, can solve the problems of choosing marketing strategies and lack of systematic operation methods, and achieve the effect of enriching the label system

Pending Publication Date: 2021-02-12
上海源慧信息科技股份有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0008] The purpose of the present invention is to solve the problem that the existing marketing process lacks a systematic operation method and is difficult to select marketing strategies according to users

Method used

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  • Full-link marketing method based on private domain flow pool data
  • Full-link marketing method based on private domain flow pool data
  • Full-link marketing method based on private domain flow pool data

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0043] Refer to attached figure 1 - attached figure 2 , a full-link marketing method based on private domain traffic pool data in this embodiment, collects user information and establishes a brand loyalty system, performs accurate marketing on users after label calculation and crowd grouping, wherein label calculation includes calculation of static Tags, Smart Tags, and Model Tags.

[0044] Specifically include the following steps:

[0045] S100. Collect user information and build a brand private domain traffic pool;

[0046] S200. Collect user transaction information to obtain user transaction data;

[0047] S300. Establish a brand loyalty system according to the brand private domain traffic pool and user transaction data;

[0048] S400. Perform label calculation and crowd grouping on users;

[0049] S500. Carry out precise marketing according to the label calculation and crowd grouping results.

[0050] In step S100, user information is collected, specifically, all m...

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PUM

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Abstract

Disclosed is a full-link marketing method based on private domain flow pool data. User information is collected, a brand loyalty system is established, label calculation and crowd grouping are carriedout on users, then accurate marketing is carried out, and label calculation comprises static label calculation, intelligent label calculation and model label calculation. By establishing a unified underlying data center, data is centrally collected in an all-channel unified mode, user information is subjected to 360-degree tagging through a tag module, and behavior data is cleaned through a datacleaning tool. All behavior data and transaction data of the user is recorded based on a user information base of the unique ID, a user label system is enriched, the behavior data and the transactiondata are uniformly stored in a brand data lake, and a brand private domain data and member system is created. A targeted marketing strategy can be rapidly and accurately adopted according to the user.

Description

technical field [0001] The invention belongs to the technical field of network marketing, and specifically relates to a full-link marketing method based on private domain traffic pool data. Background technique [0002] The following problems exist in the existing brand marketing process: [0003] 1. There is a lack of a systematic operating framework, and the efficiency of the operating team is outdated. [0004] 2. The closed loop of brand private domain traffic cannot be established, brand private domain data cannot be effectively used for online access, and there are too many isolated islands of information. [0005] 3. There is no private domain membership system based on the full life cycle. [0006] 4. It is very difficult for brands to accurately and personalizedly connect to their own private domain users. Contents of the invention [0007] 1. The technical problem to be solved by the invention [0008] The purpose of the present invention is to solve the prob...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06F16/9536G06Q50/00
CPCG06Q30/0271G06Q30/0255G06Q30/0253G06Q30/0213G06Q30/0224G06Q30/0226G06Q30/0222G06F16/9535G06Q50/01
Inventor 林庆荣
Owner 上海源慧信息科技股份有限公司