Method and device for pushing article information to user and electronic equipment

A technology for item information and users, applied in data processing applications, instruments, commerce, etc., can solve problems such as inability to purchase, failure, and limited user spending power, and achieve the effect of improving the success rate of push

Pending Publication Date: 2021-03-09
北京淇瑀信息科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

But for the user, if the price of the item is too high, although the user may be interested in the item, but due to the limited spending power of the user, he cannot purchase the item, so the result of this item push is actually a failure.

Method used

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  • Method and device for pushing article information to user and electronic equipment
  • Method and device for pushing article information to user and electronic equipment
  • Method and device for pushing article information to user and electronic equipment

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Embodiment Construction

[0035] Exemplary embodiments of the present invention will now be described more fully with reference to the accompanying drawings, and although the exemplary embodiments may be embodied in many specific forms, these should not be construed as limited to the embodiments set forth herein. On the contrary, these exemplary embodiments are provided in order to make the content of the present invention more complete and more convenient to fully convey the inventive concept to those skilled in the art.

[0036]On the premise of complying with the technical concept of the present invention, the structure, performance, effect or other features described in a specific embodiment can be combined in any suitable way into one or more other embodiments.

[0037] During the introduction of specific embodiments, detailed descriptions of structures, performances, effects or other features are intended to enable those skilled in the art to fully understand the embodiments. However, it does not...

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PUM

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Abstract

The invention discloses a method and device for pushing article information to a user, electronic equipment and a computer readable storage medium, and the method comprises the steps: predicting the maximum amount of financial resources which can be provided for an Internet financial business generation object by the user according to the historical Internet financial business behavior data of theuser; screening the article information to be pushed to the user, so that the value amount of articles related to the screened article information does not exceed the maximum amount of financial resources which can be provided by the user; and pushing the article information to the user to prompt the user to purchase articles by using financial resources. As the maximum amount of financial resources provided by the user is compared with the value of the article to be pushed to the user, the value of the article does not exceed the maximum consumption ability of the user, the user has the ability to purchase the pushed article, and the success rate of article pushing is increased.

Description

technical field [0001] The present invention relates to the field of computer information processing, in particular to a method, device, electronic equipment and computer-readable medium for pushing item information to users. Background technique [0002] In existing online shopping malls, the processing of shopping mall item recommendation is mainly to analyze the items of interest to the user and push them to the user. But for the user, if the price of the item is too high, although the user may be interested in the item, due to the limited spending power of the user, he cannot purchase the item, so the result of this item push is actually a failure. [0003] Therefore, there is a need for a new item push scheme, which considers the user's affordability when pushing items to the user, and increases the probability of the user purchasing the item. [0004] Therefore, after using GNN for regular recommendations, add the user's risk performance to limit, that is, use the con...

Claims

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Application Information

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IPC IPC(8): G06Q30/06G06Q10/04G06Q10/06
CPCG06Q10/04G06Q10/0635G06Q10/06393G06Q30/0631
Inventor 鲁文娜
Owner 北京淇瑀信息科技有限公司
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