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Technology configured to enable monitoring of user engagement with physical printed materials via augmented reality delivery system

A user, physical technology applied in the direction of transmission systems, input/output processes of data processing, retrieval of web data using information identifiers, etc.

Pending Publication Date: 2021-09-28
MIXED REALITY SOLUTIONS PTY LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

In this sense, there is the technical problem that existing engagement monitoring methods are limited to content distributed digitally and cannot extend their application to content distributed via physical printed materials

Method used

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  • Technology configured to enable monitoring of user engagement with physical printed materials via augmented reality delivery system
  • Technology configured to enable monitoring of user engagement with physical printed materials via augmented reality delivery system
  • Technology configured to enable monitoring of user engagement with physical printed materials via augmented reality delivery system

Examples

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Embodiment Construction

[0077] Described herein are techniques configured to enable monitoring of user engagement with physically printed materials via an augmented reality delivery system. Although this application of the technology is described as a primary example, it should be understood that the technology has additional applications. Some example embodiments relate to the use of AR technology as a means of increasing the effectiveness of print-based advertisements, primarily by allowing analytics to be gathered about user engagement with print-based advertisements and, in some cases, by allowing users to Participation in the advertisements to directly purchase goods and / or services. AR experience delivery and engagement monitoring can be used in a very wide variety of forms.

[0078] In general, some embodiments of the technologies discussed herein are configured to enable monitoring of user engagement with physical printed materials and, in some cases, delivery of interactive content (includi...

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PUM

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Abstract

Described herein is technology configured to enable monitoring of user engagement with physical printed materials via an augmented reality delivery system. Whilst that application of the technology is described as a primary example, it should be appreciated that the technology has additional applications. Some example embodiments relate to using AR technology as a means to enhance effectiveness of print-based advertising, primarily by allowing collection of analytics in relation to user engagement with the print-based advertising, and in some cases by allowing for users to directly purchase goods and / or services via engagement with the print-based advertising. A wide range of forms of AR experience delivery and engagement monitoring may be used.

Description

technical field [0001] In various embodiments, the invention relates to technology configured to enable monitoring of user engagement with physically printed material via an augmented reality delivery system. Although some embodiments are described herein with particular reference to those applications, it will be understood that the invention is not limited to such fields of use and applies to a broader context. Background technique [0002] Any discussion of background art throughout this specification should in no way be considered as an acknowledgment that such art is well known in the art, or forms part of the common general knowledge. [0003] It is known to monitor user engagement with digital content, such as digital advertisements delivered via the Internet. Such monitoring is of great value in the context of performing analysis to determine the relationship between user engagement and other factors. In this sense, there is a technical problem that existing engage...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06T19/20G06T7/70G06F16/9537G06F16/955H04N21/431H04N21/4728
CPCG06T19/006G06F3/011G06Q30/0635G06T2219/024G06T2215/16G06Q30/0242H04L67/131G06F3/0304G06F3/013G06Q30/0241G06Q50/10
Inventor 伊雷妮·易卜拉欣
Owner MIXED REALITY SOLUTIONS PTY LTD
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