Targeted advertising in conjunction with on-demand media content

A media content and advertising technology, applied in the field of targeted advertising

Inactive Publication Date: 2005-10-05
MICROSOFT CORP
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Considered from the cable company's perspective, the obvious disadvantage of DVRs is that they allow viewers to skip commercials, which are an important source of revenue for cable companies

Method used

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  • Targeted advertising in conjunction with on-demand media content
  • Targeted advertising in conjunction with on-demand media content
  • Targeted advertising in conjunction with on-demand media content

Examples

Experimental program
Comparison scheme
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Embodiment Construction

[0011] overview

[0012] Embodiments described below provide techniques for targeted advertising in conjunction with on-demand media content. In the described example implementation, electronic program guide data is broadcast to client devices implemented, for example, as digital video recorders (DVRs). A user may schedule a client device to record a particular television program that is scheduled for broadcast according to the schedule. When the television program is broadcast, the client device records the program so that the user can watch the program at a later time.

[0013] When a client device records a particular program according to a predetermined time, data identifying the program is transmitted to the server. The server identifies one or more advertisements to be displayed to the user (after its recording) when the program is viewed. These advertisements are transmitted and stored on the client device. When the user selects to watch a previously recorded prog...

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PUM

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Abstract

Techniques for targeted advertising to consumers of on-demand media content are described. When a television viewer elects to record a broadcast program, advertisements associated with the program are downloaded from the server. The advertisement is presented in conjunction with the recorded program when the user elects to watch the recorded program.

Description

(1) Technical field [0001] The present invention relates to targeted advertising, and more particularly to targeted advertising in conjunction with on-demand media content. (2) Background technology [0002] Advances in technology have made available to consumers digital video recorders (DVRs), which allow television viewers to digitally record broadcast television programs that are then stored on a hard drive. Considered from the cable company's perspective, the obvious downside of DVRs is that they allow viewers to skip commercials, a significant source of revenue for cable companies. Advertisers are less willing to pay for ad outlets when they know that TV viewers can easily skip the ads by using a DVR to record and then avoid watching them later when viewing a particular program. [0003] Therefore, there is a need for a technique that enables advertisements to be targeted to viewers using digital video recorders. (3) Contents of the invention [0004] Techniques for...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F3/00G06F13/00G06Q30/00H04N5/445H04N5/76
CPCG06Q30/00
Inventor D·丹克
Owner MICROSOFT CORP
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