Targeted advertising in conjunction with on-demand media content

A media content and advertising technology, applied in the field of targeted advertising
CN1678064AInactive Publication Date: 2005-10-05MICROSOFT CORP
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Patent Information

Authority / Receiving Office
CN Ā· China
Patent Type
Applications(China)
Current Assignee / Owner
MICROSOFT CORP
Publication Date
2005-10-05
Estimated Expiration
Not applicable Ā· inactive patent

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Abstract

Techniques for targeted advertising to consumers of on-demand media content are described. When a television viewer elects to record a broadcast program, advertisements associated with the program are downloaded from the server. The advertisement is presented in conjunction with the recorded program when the user elects to watch the recorded program.
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Description

(1) Technical field

[0001] The present invention relates to targeted advertising, and more particularly to targeted advertising in conjunction with on-demand media content. (2) Background technology

[0002] Advances in technology have made available to consumers digital video recorders (DVRs), which allow television viewers to digitally record broadcast television programs that are then stored on a hard drive. Considered from the cable company's perspective, the obvious downside of DVRs is that they allow viewers to skip commercials, a significant source of revenue for cable companies. Advertisers are less willing to pay for ad outlets when they know that TV viewers can easily skip the ads by using a DVR to record and then avoid watching them later when viewing a particular program.

[0003] Therefore, there is a need for a technique that enables advertisements to be targeted to viewers using digital video recorders. (3) Contents of the invention

[0004] Techniques for...

Claims

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