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Internet sort advertisement electronic commercial system according to advertising fee to decide target receptor masses number

A target audience and e-commerce technology, applied in the field of Internet classified advertising e-commerce system, can solve problems such as inability to convince advertisers, advertisement publishers' refusal to pay, and unclear target audiences

Inactive Publication Date: 2006-10-18
杨智晟 +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] 1. Advertisers cannot truly and intuitively monitor the viewing of their own advertisements, and the huge costs incurred by fraudulent, malicious, and invalid Internet advertisement clicks must be borne by the advertisement publishers
A lot of investment, little return, in a rather passive position
[0004] 2. The number of clicks on the advertisement cannot be estimated, which often exceeds the budget of the advertiser. Only relying on the click-through rate to judge whether to view the advertisement cannot convince the advertiser, and the advertiser may refuse to pay;
[0005] 3. The classification of advertising is vague, and the target audience is not clear;
[0006] 4. There is no real-time online transaction possibility or behavior, ignoring the e-commerce transaction function of the Internet, and losing some potential business opportunities;
[0007] So far, there has not been a professional and reasonable Internet advertising method that allows advertisers to invest in advertising with confidence, independently control advertising costs, be targeted, evidence-based, and have real returns.

Method used

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  • Internet sort advertisement electronic commercial system according to advertising fee to decide target receptor masses number
  • Internet sort advertisement electronic commercial system according to advertising fee to decide target receptor masses number
  • Internet sort advertisement electronic commercial system according to advertising fee to decide target receptor masses number

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0089] Mr. Wang is a member of the marketing department of a clothing company. He spent three minutes on his office computer:

[0090] 1. Downloaded free from a certain website the installation file of the client software of an Internet classified advertisement e-commerce system whose target audience size is determined by advertising fees;

[0091] 2. It took a minute to install the client software and follow the system prompts to successfully register as an advertisement publisher;

[0092] 3. Mr. Wang entered the advertising release system of the client software according to the prompts. According to the system prompts, Mr. Wang found the advertisement file (about 20M) that he had prepared to release in the computer. At this time, the system asked Mr. Wang if he wanted to directly Upload the advertisement file to the WEB server or make it into a Torrent advertisement seed file. Mr. Wang chooses to make a Torrent advertisement seed file, clicks on making "Torrent advertisemen...

Embodiment 2

[0105] After a busy day, Mr. Long finally got off work. He poured a cup of coffee and sat by the computer to surf the Internet:

[0106] 1. It took Mr. Long three minutes to download for free from a website the installation file of the client software of an Internet classified advertisement e-commerce system whose target audience is determined by the advertising fee on his office computer.

[0107] 2. It took a minute to install the client software, and successfully registered as the target audience according to the system prompts. Mr. Long filled in the advertisement classification according to the country, region, and industry set by the system operator, and filled in himself according to the valid ID card. age, country, region, occupation, and choose the category of "wine" of interest, Mr. Long is a wine lover;

[0108] 3. Mr. Long followed the prompts to enter the advertising browsing system of the client software, and the system provided Mr. Long with hundreds of "alcohol...

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PUM

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Abstract

The present invention relates to an interconnection network classification advertisement electronic business system whose number of object-receiving people can be dependent on advertising fee. It is characterized by that before said advertisement is released, the required number of object-receiving people and classification can be defined according to its actual requirement, the advertisement releaser can pay related fee to system service company in advance, so that the advertisement releaser can use the described system to release advertisement and conveniently establish on-network shop, and can real-timely monitor the conditions of that the advertisement is browsed and its product and service are ordered.

Description

technical field [0001] The invention relates to the field of Internet advertisements, in particular to an Internet classified advertisement e-commerce system in which the number of target audiences is determined by advertisement fees. Background technique [0002] At present, the operation method of Internet advertising is mainly based on the actual number of times the audience clicks on the advertisement on the website, and according to the statistical report provided by the advertising operator, the advertising fee is charged to the advertising publisher. But the problem is: [0003] 1. Advertisers cannot truly and intuitively monitor the viewing of their own advertisements, and the huge costs incurred by fraudulent, malicious, and invalid Internet advertisement clicks must be borne by the advertisement publishers. The investment is very large, and the return is very small, so it is in a rather passive position. [0004] 2. The number of clicks on the advertisement canno...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/00
Inventor 杨智晟张光明
Owner 杨智晟
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