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Consumer product package

Inactive Publication Date: 2007-07-05
THE PROCTER & GAMBLE COMPANY
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Benefits of technology

[0007] The present invention relates to a consumer product package comprising: (a) an upper enclosure, said upper enclosure comprising a top panel and at least one side panel extending away from said top panel and defining an interior portion sufficiently large to enclose a consumer product; said upper enclosure further comprising, i) an upper stabilizing extension extending from said top panel in said interior portion, said stabilizing extension being sufficiently long so as to contact said consumer product; wherein ii) a first po

Problems solved by technology

In FDM markets, however, displaying a primary package outside of its secondary package is not particularly feasible.
These types of packages, however, can be somewhat costly and inherently difficult to open.
Additionally, the bulkiness of such packaging can be a disadvantage to shelving.

Method used

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  • Consumer product package
  • Consumer product package
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Examples

Experimental program
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Embodiment Construction

[0016] As used herein, “comprising” means that other steps and / or elements can be added. This term encompasses the terms “consisting of” and “consisting essentially of”. The phrase “consisting essentially of” means that the invention may include additional elements, but only if the additional elements do not materially alter the basic and novel characteristics of the claimed invention or methods.

[0017] As used herein, “visibly clear” is defined as having the property of transmitting light without appreciable scattering so that bodies lying behind are perceivable. One acceptable test method for determining whether a product is clear is to attempt to read a series of words placed immediately behind and contacting one surface of the package, the words being printed in black color, 14 point Times New Roman font, printed on a white sheet of paper. The word and / or letters must be visible and / or readable from the front of the package by an individual using unaided 20 / 20 eyesight and posit...

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PUM

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Abstract

A consumer product package and method for merchandising consumer products in a retail store, particularly Food, Drug and Mass (FDM) markets.

Description

CROSS REFERENCE TO RELATED APPLICATION [0001] This application claims the benefit of provisional application No. 60 / 719,852, filed Sep. 22, 2005.FIELD OF THE INVENTION [0002] The present invention relates to a consumer product package and method for merchandising consumer products in a retail store, particularly Food, Drug and Mass (FDM) markets. BACKGROUND OF THE INVENTION [0003] Traditionally, consumer products, particularly fine fragrance products are packaged within an outer or secondary opaque package such as cardboard boxes. In department or specialty retail environments, opaque packages are sufficient secondary packages since the inner or primary package, e.g., a fragrance bottle, is typically on display and available to the consumer as a sample or tester. In FDM markets, however, displaying a primary package outside of its secondary package is not particularly feasible. If a primary package is displayed in such an environment, it is usually sealed within a thermoform or a si...

Claims

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Application Information

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IPC IPC(8): B65D25/54
CPCB65D25/10B65D11/10
Inventor ALTONEN, GENE MICHAELKHAN, AYUB IBRAHIMLUMPKIN, DANNY DAVIDTAYLOR, JAMES ROBERT
Owner THE PROCTER & GAMBLE COMPANY