Integrated and synchronized cross platform delivery system

a cross platform and delivery system technology, applied in the field of targeted advertising, can solve the problems of media lacking the ability to target individual users, unable to synchronize or integrate an advertising campaign across other platforms, and the inability of the advertiser to create direct integrated and synchronized interactions between different advertising platforms

Inactive Publication Date: 2009-02-05
BIRCH JAMES R
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Furthermore, the advertiser is unable to create direct integrated and synchronized interactions between different advertising platforms.
However, these media lack the ability of targeting individual users and doing so across a plurality of platforms.
Although IPTV's ability to target a unique household is greater than the previous broadcast methods described above, IPTV is still unable to synchronize or integrate an adver...

Method used

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  • Integrated and synchronized cross platform delivery system
  • Integrated and synchronized cross platform delivery system
  • Integrated and synchronized cross platform delivery system

Examples

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Embodiment Construction

[0021]For the purposes of promoting an understanding of the principles in accordance with the disclosure, reference will now be made to the embodiments illustrated in the drawings and specific language will be used to describe the same. It will nevertheless be understood that no limitation of the scope of the disclosure is thereby intended. Any alterations and further modifications of the inventive features illustrated herein, and any additional applications of the principles of the disclosure as illustrated herein, which would normally occur to one skilled in the relevant art and having possession of this disclosure, are to be considered within the scope of the disclosure claimed.

[0022]It must be noted that, as used in this specification and the appended claims, the singular forms “a,”“an,” and “the” include plural referents unless the context clearly dictates otherwise. In describing and claiming the present disclosure, the following terminology will be used in accordance with the...

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PUM

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Abstract

A system and method for delivering targeted advertisements to consumers by inserting the targeted advertisements into a content stream. The content stream may be monitored for advertisement placement opportunities, such that the targeted advertisements may be seamlessly inserted into the content stream to replace an advertisement in the content stream. The content stream's owner and/or provider may be identified such that revenues from the targeted advertisement may be shared with the owner's and/or providers. The system and method are further able to use a biometric recognition technique to verify that the targeted advertisement is actually delivered to the targeted consumer. Another aspect allows the targeted advertisements to be delivered across multiple platforms in accordance with an advertising campaign.

Description

CROSS-REFERENCE TO RELATED APPLICATIONS[0001]This application claims the benefit of U.S. Provisional Application No. 60 / 903,148, filed Feb. 22, 2007, which is hereby incorporated by reference herein in its entirety, including but not limited to those portions that specifically appear hereinafter, the incorporation by reference being made with the following exception: In the event that any portion of the above-referenced provisional application is inconsistent with this application, this application supercedes said above-referenced provisional application.STATEMENT REGARDING FEDERALLY SPONSORED RESEARCH OR DEVELOPMENT[0002]Not Applicable.BACKGROUND[0003]1. The Field of the Invention[0004]The present disclosure relates generally to a system and method for delivering a content stream and advertisements to a user, and more particularly, but not necessarily entirely, to delivering targeted advertisements to a user.[0005]2. Description of Related Art[0006]Traditional advertisement methods...

Claims

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Application Information

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IPC IPC(8): H04N7/10
CPCH04N21/42201H04N21/2547H04N21/44218H04N21/23424H04N21/812H04N21/44016G06Q30/0251G06Q30/0261G06Q30/02H04N21/4532G06Q30/0255H04N7/163G06Q30/0269G06Q30/0267G06Q30/0277
Inventor BIRCH, JAMES R.
Owner BIRCH JAMES R
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