Method and device for identifying mapping relation of advertisement and its distribution site

A technology of advertising placement and corresponding relationship, applied in the network field, can solve problems such as the inability to determine the corresponding relationship between advertisements and advertising placement points, and achieve the effect of increasing user experience and improving rendering effects

Inactive Publication Date: 2008-09-10
SHENZHEN THUNDER NETWORK TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0007] The embodiment of the present invention provides a method and device for determining the corresponding relationship between an advertisement and an advertisement placement point, which is used to solve the problem in the prior art th

Method used

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  • Method and device for identifying mapping relation of advertisement and its distribution site
  • Method and device for identifying mapping relation of advertisement and its distribution site
  • Method and device for identifying mapping relation of advertisement and its distribution site

Examples

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Example Embodiment

[0039] The embodiment of the present invention can determine the correspondence between the advertisement and the advertisement placement point according to the number of times the advertisement is clicked in the advertisement placement point. Preferably, the correspondence relationship can also be applied when the user opens the webpage, according to the Display the corresponding advertisement on the advertisement delivery point.

[0040] The advertisement placement points referred to in the embodiments of the present invention can be divided into advertisement placement points divided according to spatial positions or advertisement placement points divided according to time periods. The advertisement placement points divided according to the spatial positions may be a plurality of advertisement placement points divided on different spatial positions in a web page. The advertisement placement points divided according to the time period may be multiple advertisement placement ...

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Abstract

The invention relates to a network communication technology, in particular to a method and a device for confirming the corresponding relation between an advertisement and an advertisement releasing place, which is used for solving the problem that the corresponding relation between the advertisement and the advertisement releasing place cannot be confirmed according to the favor of the user browsing the advertisement releasing place existed in the prior art. The embodiment of the invention includes the following steps: one advertisement is displayed on a plurality of advertisement releasing places which are divided according to time periods or space positions; the clicks of the advertisement are recorded on each advertisement releasing place; the corresponding relation of at least one advertisement releasing place in the advertisement and a plurality of advertisement releasing places is confirmed according to the clicks that are recorded. The romancing effect of the advertisement and the favor to the website of the user can be improved by adopting the embodiment of the invention.

Description

technical field [0001] The invention relates to network technology, in particular to a method and a device for determining the corresponding relationship between advertisements and advertisement delivery points. Background technique [0002] With the rapid development of the Internet, more and more users surf the Internet, which makes the frequency of advertisements appearing on web pages increase sharply. [0003] At present, the method for displaying advertisements on a webpage is to select multiple advertisement delivery points on the webpage. The number and positions of the advertisement delivery spots may be different for different webpages, and then the advertisements are displayed through the advertisement delivery spots. [0004] Which advertisement is displayed on the specific advertisement placement point is realized through the advertisement deployment system. The ad deployment system is used to monitor and coordinate the display time of the creative at each ad p...

Claims

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Application Information

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IPC IPC(8): G06Q30/00G06F17/30G06Q30/02
Inventor 陆文进
Owner SHENZHEN THUNDER NETWORK TECH
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