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Control system and method for playing flow multimedia

A mobile multimedia and control system technology, applied in the field of broadcast control, broadcast control system, and mobile multimedia broadcast control system of the system, can solve the problems of single function, low advertising efficiency, and low customer attraction, and achieves improved targeting. Sexuality and effectiveness, the effect of good shopping guide

Inactive Publication Date: 2009-01-21
SHANGHAI XINJIE HUAXIN INTERNET OF THINGS TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Although there are already advertising media machines in the store, they are all relatively single-function, not very attractive to customers, and the effectiveness of advertising is also low

Method used

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  • Control system and method for playing flow multimedia
  • Control system and method for playing flow multimedia
  • Control system and method for playing flow multimedia

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0036] This embodiment introduces the structure and method flow of the system of the present invention by taking the application of the mobile multimedia broadcast control system in a hypermarket as an example.

[0037] see figure 1 and image 3 , the present invention discloses a mobile multimedia broadcast control system, comprising a total server 10, several slave servers 20 (each slave server 20 governs several terminal servers 30), several terminal servers 30 (each store is provided with at least one terminal server 30), several broadcast terminals 40 (a store is provided with a plurality of broadcast terminals 40, and each broadcast terminal 40 is installed on a shopping cart). An electronic tag is set near the commodity, and the data in the electronic tag includes the identification of the corresponding commodity.

[0038] Such as image 3 As shown, when in use, the main server 10 can be set in the management center of the whole country or the head office, the slave ...

Embodiment 2

[0064] The difference between this embodiment and Embodiment 1 is that in this embodiment, slave servers at all levels are not included, and each terminal server is directly controlled by the master server.

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PUM

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Abstract

The present invention discloses a control system of mobile multimedia broadcast, and at least comprises a total server, and a plurality of mobile broadcast terminals which are connected with the total server. The broadcast terminals are arranged in a set place; one place is provided with a plurality of mobile broadcast terminals; the set position is provided with a plurality of electronic labels; the broadcast terminals comprise a memory, an electronic label card-reader, a broadcast controller and a broadcast unit; the card-reader is used for reading the information of the electronic label within a certain range so as to transmit the read information of the electronic label to the broadcast controller; the broadcast controller is used for acquiring the information of the electronic label, which is transmitted by the card-reader, so as to control the broadcast unit to broadcast the information of the multimedia data, which is set in the broadcast memory; the total server is provided with a management unit and is used for managing the broadcast terminal through a network. The control system can be used for broadcasting the multimedia advertisement of commodities around the customer according to the intention of the customer, so as to improve the pertinency and effectiveness of the advertisement.

Description

technical field [0001] The invention belongs to the technical field of computer intelligence, and relates to a broadcast control system, in particular to a mobile multimedia broadcast control system; at the same time, the invention also relates to a broadcast control method of the system. Background technique [0002] With the rapid development of the economy, the media advertising industry has achieved unprecedented prosperity. Existing advertisements mostly appear on media such as TV, the Internet, and newspapers, and do not treat different audiences differently, so the effectiveness of advertisements is very low. [0003] At present, hypermarkets are springing up all over the country, which has greatly changed the way people shop, and some stores are nationwide. Everyone cannot do without shopping, and this group is very large. Although there are already advertising media machines in the store, they are all relatively single-function, not very attractive to customers, a...

Claims

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Application Information

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IPC IPC(8): H04H20/61H04L12/28
Inventor 曾志强
Owner SHANGHAI XINJIE HUAXIN INTERNET OF THINGS TECH
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