Unlock instant, AI-driven research and patent intelligence for your innovation.

Method for supplying personalised advertising announcements

A user-relevant technology, applied in the field of personalized advertising, which can solve the problems of limited distribution, play time, and distribution environment.

Inactive Publication Date: 2011-11-16
ALCATEL LUCENT SAS
View PDF1 Cites 0 Cited by
  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Specifically, the criteria by which advertisers have traditionally relied to tailor their ads (distribution of users, airtime, context of distribution, etc.) appear limited

Method used

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View more

Image

Smart Image Click on the blue labels to locate them in the text.
Viewing Examples
Smart Image
  • Method for supplying personalised advertising announcements
  • Method for supplying personalised advertising announcements
  • Method for supplying personalised advertising announcements

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0033] figure 1 A system 1 for distributing advertisements within a content distribution environment such as IP-based TV, mobile TV, VoD, etc. is described. The architecture of this system 1 is designed to distribute personalized advertisements to users of content distribution services independently of the distribution medium (television, computer, mobile terminal), more precisely, to distribute intrinsically relevant, i.e. according to at least one The ad sequence with its own relevance parameter.

[0034] The system 1 comprises two configuration modules 2, 3 for defining advertisement selection rules for selecting advertisements from a predetermined set of advertisements to form relevant advertisement sequences.

[0035] More precisely, the system comprises a first configuration module 2 for configuring the advertisement itself, accessible to the advertiser and for enabling, through a graphical interface, the following operations for defining the intrinsic relevance criteri...

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

PUM

No PUM Login to View More

Abstract

The invention relates to a method for broadcasting customised commercial announcements, that includes the following steps: determining at least one broadcasting criterion; making a pre-selection of a group of commercial announcements corresponding to the broadcasting criterion or criteria; from said pre-selection, making a selection of announcements having an intrinsic correlation between them based on at least one predetermined correlation criterion; concatenating the selected announcements in order to form at least one eligible commercial sequence; electing a sequence from the selected announcements; and broadcasting the elected sequence.

Description

technical field [0001] The present invention relates to the field of content distribution: IP-based TV, mobile TV, video on demand (VoD), etc., and more particularly, to providing personalized advertisements in the context of content distribution. Background technique [0002] Television has become an important advertising medium for many advertisers because of the large number of potential customers among TV viewers, across many markets: food, automotive, home appliances, entertainment, etc. [0003] Over the years, advertisers have attempted to better target their potential customers. In traditional broadcast television, ie television is distributed simultaneously and indiscriminately by a transmitter to a large number of receivers, locking is usually limited to two criteria: broadcast time and broadcast content. [0004] Now, it is clear that the profile of television viewers varies according to airtime. In the morning, children are the preferred target; in the afternoo...

Claims

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

Application Information

Patent Timeline
no application Login to View More
Patent Type & Authority Patents(China)
IPC IPC(8): H04N21/2668G06Q30/00
CPCG06Q30/0256G06Q30/02
Inventor S·皮耶卡里克S·贝若布勒泽兹G-B·卡姆加M-P·杜邦
Owner ALCATEL LUCENT SAS