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Using viewing signals in targeted video advertising

A technology in video advertisements and videos, which is applied in the field of advertisements and can solve problems such as not being able to be provided by users

Active Publication Date: 2009-09-16
GOOGLE LLC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Additionally, the traditional ad viewing experience does not provide

Method used

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  • Using viewing signals in targeted video advertising
  • Using viewing signals in targeted video advertising
  • Using viewing signals in targeted video advertising

Examples

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Embodiment Construction

[0024] figure 1 is a block diagram of a computer network 100 for targeted video advertising, according to one implementation. Computer network 100 includes one or more clients 102, publishers 104, one or more advertisers 110, ad aggregators 106, and one or more networks 108 for interconnecting these components. The one or more networks may include, but are not limited to, a local area network (LAN), a wide area network (WAN), a wired or wireless network, the public Internet, and the like.

[0025] Publishers 104 store content and provide content to clients 102 . The content provided by publishers 104 may include video content. Video content includes anything that is visually perceivable when played, decoded, or rendered. Video content may be stored or streamed. Video content may include, for example, live or recorded television programs, live or recorded theater or theatrical productions, music videos, television events (eg, sporting events, political events, news events, ...

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Abstract

At a client, a video is received. The video includes one or more advertisement slots. The video is played back to a user. During the playback of the video, an impending advertisement slot is detected. One or more advertisements are requested for placement in the advertisement slot. The one or more advertisements are received and placed in the advertisement slot.

Description

technical field [0001] The subject matter of this application generally relates to advertising. Background technique [0002] Online video is a growing medium. The popularity of online video services reflects this growth. Advertisers see online video as another way to connect with their customers. A form of advertising of interest to advertisers is video advertising played as part of a video stream, sometimes referred to as "in-stream" video advertising. [0003] Today, most in-stream video ads are sold as flights as opposed to a certain amount of available impressions (sometimes referred to as revenue). The traditional ad viewing experience for videos is largely pre-programmed without providing advertisers with any assurance that users viewing their videos are part of the audience targeted by the ad. Furthermore, traditional ad viewing experiences do not provide users with the ability to determine the type of ad they prefer to view. In-stream video ads should be useful...

Claims

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Application Information

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IPC IPC(8): G06F17/30G11B27/031
CPCG11B27/11G11B27/28G06F17/30796G06F16/7844G06Q30/0277
Inventor 拉亚斯·蒙卡彼得·C·沙内马尼什·古普塔尼古拉斯·李
Owner GOOGLE LLC
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