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Method and device for displaying advertised goods in search results

A technology of search results and commodities, applied in the field of network communication, can solve problems such as failure to achieve product promotion and inability to meet customer needs, etc.

Active Publication Date: 2016-01-13
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] It can be seen from the above existing technical solutions that in the existing technical solutions for realizing search stores, the products requiring advertisements may not necessarily appear in the final search results, thus failing to achieve the purpose of promoting products and satisfying customers. needs

Method used

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  • Method and device for displaying advertised goods in search results
  • Method and device for displaying advertised goods in search results

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Embodiment 1

[0020] Embodiment 1: In order to better describe the embodiments of the present invention, the specific embodiments of the present invention will now be described with reference to the accompanying drawings. figure 1 Shown is the schematic flow chart of the method provided in this embodiment 1, and the method includes:

[0021] Step 11: Load the code of the product to be displayed into the advertising link.

[0022] In this step 11, the search engine system first acquires the preset code of the commodity to be displayed, and loads the code into an advertisement link. The above code of the commodity to be displayed can be set by the operator according to the actual situation of the commodity.

[0023] In addition, after obtaining the code of the commodity to be displayed, the obtained code of the commodity to be displayed may also be encrypted. In the specific implementation process, encryption can be performed in the following ways:

[0024] 1. Suppose the product code is a...

Embodiment 2

[0048] Embodiment 2: Embodiment 2 of the present invention provides a device for displaying advertisement products in search results, such as figure 2 Shown is a schematic structural diagram of the device provided in Embodiment 2, the device includes a commodity code loading unit, a search page generating unit, a commodity information acquiring unit and an information inserting unit, wherein:

[0049] The commodity code loading unit is used to obtain the preset code of the commodity to be displayed, and load the code into the advertisement link; the specific method of obtaining and loading the code is described in the above method embodiment 1.

[0050] The search page generating unit is configured to generate a search result page according to a user's click on the advertisement link, and write the code into a form of the search result page.

[0051] The commodity information acquiring unit is configured to acquire the detailed information of the commodity to be displayed accor...

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Abstract

The embodiment of the invention provides a method for showing an advertised product in a search result and a device therefor. The method concretely comprises: firstly acquiring the preset code of the product to be shown and loading the code into the advertisement link; then generating a search result page according to the click of the advertisement link by the user and writing the code into a menu of the search result page; then acquiring detailed information of the product to be shown according to the code contained in the menu; and inserting the detailed information into the search result page. By the implementation of the above technical scheme, the product needing advertising is guaranteed to appear in the final search result, thus achieving the aim of promoting the product and satisfying the demand of customers.

Description

technical field [0001] The present invention relates to the field of network communication, in particular to a method and device for displaying advertisement commodities in search results. Background technique [0002] At present, there is a function of searching for a store in the search results of e-commerce. The search store refers to a marketing activity that mainly promotes a certain type of product. The promoted link is the link of the search result. is a collection of search results for such items. [0003] In the existing technical solutions to search for a store, an iconic product image is placed in the design, but when the image is clicked to enter, it is a collection of search results, and the products that need to be advertised may not include in the search results. [0004] It can be seen from the above-mentioned existing technical solutions that, in the existing technical solutions for realizing the search for a store, the products that need to be advertised ...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F17/30G06Q30/00G06Q30/02
Inventor 马超沈妍罗灿黄浩明张仁寿
Owner TENCENT TECH (SHENZHEN) CO LTD