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Targeted advertising in mobile devices

A mobile device and advertising technology, applied in the field of advertising, can solve problems such as interfering with the user's enjoyment of using mobile devices and irritating users.

Inactive Publication Date: 2010-03-03
SONY ERICSSON MOBILE COMM AB
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, advertisements served to mobile device users may interfere with the user's use and enjoyment of their mobile device
For example, an ad not targeted to a particular user could significantly irritate that user when rendered on that user's mobile device

Method used

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  • Targeted advertising in mobile devices
  • Targeted advertising in mobile devices
  • Targeted advertising in mobile devices

Examples

Experimental program
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Effect test

Embodiment Construction

[0040] The following detailed description of the invention refers to the accompanying drawings. The same reference numbers in different drawings may identify the same or similar elements. Also, the following detailed description does not limit the invention.

[0041]Exemplary embodiments allow advertising to be targeted to mobile device users by defining "virtual" groups of mobile device users who interact with each other in some form or manner. Interactions between mobile device users that can be used as the basis for defining membership of these virtual groups can include, for example, emails sent between mobile device users, Short Messaging Service (SMS) or multimedia messages sent between mobile device users Service (MMS) messages, calls placed between mobile device users, or in-person conferences between mobile device users. Subsets of members of the defined virtual group may then be identified that have some common characteristic, attribute or action that may be relate...

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PUM

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Abstract

A system may identify selected device users of multiple device users as members of a virtual group. The system may identify attributes, characteristics or actions that a sub-set of members of the virtual group may have in common that may be related to goods and / or services for sale. The system may send advertisements related to the goods or services to devices associated with other members of thegroup not included in the sub- set of members.

Description

technical field [0001] The implementations described herein relate generally to advertising and, more specifically, to targeted advertising in mobile devices. Background technique [0002] The value of advertising in promoting the sale of products and / or services has long been recognized. Advertisements for products and / or services can be seen in many different venues and contexts. Advertisements are placed throughout radio programs, on television programs, in books and / or magazines, and on roadside signs, as some examples. [0003] Mobile devices, such as cellular radiotelephones, are increasingly common consumer electronics used by large numbers of people. Thus, mobile devices represent a considerable source of advertising revenue if advertisements can be provided to device users by, for example, mobile network providers. However, advertisements served to mobile device users may interfere with the user's use and enjoyment of their mobile devices. For example, an advert...

Claims

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Application Information

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IPC IPC(8): G06Q30/00
CPCG06Q30/02G06Q30/0267
Inventor M·克雷茨R·G·T·加多斯
Owner SONY ERICSSON MOBILE COMM AB