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Method for sending, transmission and reception of digital television advertisement

A digital TV and receiving method technology, applied in the application field of digital TV value-added services, can solve problems such as low efficiency and lack of flexibility, and achieve the effects of easy management, high-efficiency value-added methods, and easy-to-expand value-added methods

Inactive Publication Date: 2010-07-14
SICHUAN CHANGHONG ELECTRIC CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] The technical problem to be solved by the present invention is to propose a method for sending, transmitting and receiving digital TV advertisements, so as to solve the problem of inflexibility and low efficiency in sending, transmitting and receiving digital TV advertisements in the prior art

Method used

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Embodiment Construction

[0026] The specific implementation of the present invention will be further described below.

[0027] The invention proposes a method for sending, transmitting and receiving digital TV advertisements, which solves the problems of inflexibility and low efficiency in the sending, transmission and receiving of digital TV advertisements in the prior art.

[0028] Compared with the prior art, the present invention has the following advantages and differences: 1. The transmission packet identifier and the table identifier of the private table carrying advertisement picture data are designed to be editable, which improves the flexibility of front-end system management. or TABLEID changes, the terminal does not need to make any changes; 2. According to the resource (mainly bandwidth) usage of the front-end broadcasting system, the sending of advertising data is reasonably arranged, which is more conducive to the expansion and transplantation of advertising business under the premise of...

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PUM

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Abstract

The invention relates to the application technology of value-added business of the digital television, and discloses a method for sending, transmission and reception of digital television advertisements, which solves the problems of the sending, transmission and reception of digital television advertisements in the prior art, such as no flexibility and low efficiency. The key points of the technical scheme are as follows: a, using an integrated advertisement material management system to guide in advertisement materials and generating advertisement description information and data flow; b, embedding the advertisement description information as a private descriptor into a standard form for specific information or business information of a program to form novel data flow; c, multiplexing the novel data flow generated in Step b and transmitting the novel data flow in a transmission network; and d, using a set-top terminal to receiving advertisement data from the transmission network of the digital television. The invention realizes the separate packaging, sending and reception of advertisement materials of different types and with different purposes, thereby realizing the multimedia operation of advertisement businesses of the digital television, and providing operators with a convenient, rapid and efficient value adding method which can be easily managed and easily expanded.

Description

technical field [0001] The invention relates to the application technology of digital TV value-added services, in particular to a method for sending, transmitting and receiving digital TV advertisements. Background technique [0002] At present, there are following defects in the sending, transmission and receiving methods of advertisements adopted in the digital television market: 1. PID (process identifier) ​​and TABLEID (table identifier) ​​of the private table carrying advertisement description information and picture information are written as fixed ( cannot be edited), which seriously affects the flexibility of the front-end system. Once the PID or TABLEID changes, the terminal will not be able to receive advertisement information normally; 2. Send all advertisement data only in the main frequency 3. There is no quantitative description of the advertisement information sent or transmitted, such as what types of advertisements are currently transmitted in the network, a...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G09F27/00H04N5/00
Inventor 郝建伟靳国荣常吕伦
Owner SICHUAN CHANGHONG ELECTRIC CO LTD