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Marketing model determination system

A marketing and modeling technology, applied in marketing, data processing applications, instruments, etc., can solve problems such as waste of resources, difficulty, and inaccurate models

Inactive Publication Date: 2011-01-19
ACCENTURE GLOBAL SERVICES LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Also, some variables may be more accurate than others based on insufficient data, inaccuracies, and other factors
It is difficult to choose the variables to use in the model that will give the most accurate predictions
As a result, many models currently used for forecasting may be inaccurate
Additionally, making adjustments to marketing investments based on inaccurate models can result in lost profits and wasted resources

Method used

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  • Marketing model determination system
  • Marketing model determination system
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Embodiment Construction

[0017] For purposes of simplicity and demonstration, the principles of the embodiments will be described mainly by reference to examples thereof. In the following description, numerous specific details are set forth in order to provide a thorough understanding of the embodiments. It will be apparent, however, to one skilled in the art that the embodiments may be practiced without limitation to these specific details. In some instances, well known methods and structures have not been described in detail to avoid unnecessarily obscuring the embodiments.

[0018] A system configured to analyze sales-related data and determine a model that identifies relationships between variables in the data and marketing objectives (such as improving sales, improving brand equity, etc.). Variables can have attributes (also known as dimensions) that are organized hierarchically. Hierarchies can include sub-attributes or levels for each dimension. For example, one dimension of each marketing c...

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PUM

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Abstract

The invention relates to a marketing model determination system, which includes a variable determination module determining a variable operable to be used for the final model and also determining a modification to the at least one variable. An assumption determination module determines an assumption operable to be used for the final model. The assumption includes a transformation for the variable describing how the variable impacts the objective or how the variable impacts another variable operable to be used in the final model. The assumption module also determines a modification to the assumption. A model generator generates a candidate model using the variable and the assumption, and generates a new candidate model using the modified assumption, the new variable or the modification to the variable. The candidate model or the new candidate model is operable to be selected as the final model based on at least one of a statistical measure and an indication of relevance for the variable in the candidate model and the new candidate model.

Description

[0001] priority [0002] This patent application claims priority to U.S. Provisional Application Serial No. 61 / 224,258, filed July 9, 2009, entitled "Adaptive Analytics Marketing Tool," and claims "Adaptive Analytics with MOLAP System," filed August 31, 2009 Priority of U.S. Provisional Application Serial No. 61 / 238,335, both of which are hereby incorporated by reference in their entirety. technical field [0003] The present invention relates to a marketing model determination system. Background technique [0004] Companies spend millions of dollars each year on advertising and other marketing activities to improve sales. However, determining how its marketing campaigns are affecting its sales is difficult. This is primarily attributable to a variety of factors that may actually affect sales, which may or may not be related to the marketing activities performed by the company. For example, economic trends and competitor pricing, as well as advertising in related marketi...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/00
CPCG06Q30/0202G06Q30/02G06F17/00
Inventor J·A·吉尔德
Owner ACCENTURE GLOBAL SERVICES LTD